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NOCTI #3: Introduction to Retail Management

Total questions: 23

Worksheet time: 12mins

Name
Class
Date
1.

Which of the following terms describes retail?

a)

Individually selling products directly to the customer

b)

The sale of products in bulk directly from the manufacturer

c)

Locations where manufacturers distribute and sell their goods

d)

Large self-service grocery stores

2.

Which of the following is a term for physical goods that are bought and sold?

a)

Pricing

b)

Services

c)

Products

d)

Sales

3.

Amazon is an example of a pure ___________ retailer.

a)

Television Shopping

b)

Online

c)

Direct Sales

d)

Catalog

4.

Which of the following terms describes wholesale?

a)

Individually selling products directly to the customer

b)

The sale of products in bulk directly from the manufacturer

c)

Locations where manufacturers distribute and sell their goods

d)

Large self-service grocery stores

5.

When you have a physical retail location, that is known as having a _______________ presence.

a)

shopping mall

b)

shopping center

c)

bricks and mall

d)

brick and mortar

6.

A retailer with two or more location is often referred to as a/an _____.

a)

Powerhouse

b)

Chain

c)

Oligarchy

d)

Democracy

7.

What is a niche market?

a)

A store which has developed branches offering the same product in different locations

b)

Locations where manufacturers distribute and sell their goods through retailers

c)

A specialized area of sales targeting a specific group rather than the mass

d)

An open-air form of retail outlet which often includes multiple sellers gathering in a central location at a designated time

8.

Depth of merchandise refers to _____.

(Think about Nike)

a)

The number of like items on the shelf available for purchase

b)

The assortment available within each inventory classification, such as different sizes, colors, and styles of athletic shoes

c)

The merchandise departments in a store, like notions, health and beauty, and pet supplies

d)

The difference between the cost of inventory and the final sale price

9.

Which of the following is a standard term that describes the audience of retail stores-that is, the people who will buy things from the stores?

a)

Buyers

b)

Wholesalers

c)

Manufacturers

d)

Customers

10.

Which of the following is true of a non-franchised chain?

a)

Are owned by the company and run by a manager hired by the parent company

b)

Are owned and operated by an individual owner rather than the company

c)

Generate more profit than franchise chains

d)

Explain how a mall in one state has many of the same stores and products as a mall in another state

11.

Ross and T.J. Maxx are examples of _____ retailers which are a specialty kind of retail stores.

a)

direct

b)

discount

c)

catalog

d)

online

12.

Which of the following is NOT an example of distance retailing?

a)

Websites

b)

Infomercials

c)

Door-to-Door Retailing

d)

Catalogs

13.

Which of the following is a term for intangible things, such as providing delivery, that are sold by retailers?

a)

Training

b)

Gifts

c)

Products

d)

Services

14.

What kinds of things does a manufacturer produce?

a)

Raw Materials

b)

Finished Products

c)

Services

d)

Fossil Fuels

15.

Most stores we visit today are considered _____ because we shop the racks and aisles with little interaction with employees, until we bring our purchases to the register.

a)

Self-Service

b)

Full-Service

c)

Overstock

d)

General Merchandise

16.

Which of the following is an example of party retailing?

a)

Pampered Chef

b)

Wal-Mart

c)

Target

d)

Miss Me Jeans

17.

The majority of retailers are:

a)

Online Only

b)

Independently Owned

c)

Corporations

d)

Franchises

18.

Which of the following is NOT an example of street markets?

a)

Flea Markets

b)

Trade Days

c)

Farmer's Markets

d)

Online Retailers

19.

What term describes delivering a positive, memorable experience that is more than what the customer expects?

a)

Customer Service

b)

Sales

c)

Quality Customer Service

d)

Service

20.

Which of the following is an example of an accessory store?

a)

A bridal alterations store

b)

A shoe store

c)

An auto parts store

d)

An electronics store

21.

Which of the following describes a grower of strawberries?

a)

Wholesaler

b)

Retailer

c)

Distribution Center

d)

Manufacturer

22.

Which of the following retail outlets often sells in bulk?

a)

Supermarkets

b)

Department Stores

c)

Warehouse Clubs

d)

Chain Stores

23.

Which of the following is an example of a distance retailer which does NOT have a physical location?