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WorksheetsConsumer Behavior
Total questions: 10
Worksheet time: 5mins
......................... consists of consumer's actions taken while searching for, purchasing, using, evaluating, and disposing of products and services that will satisfy their needs
Consumer behavior
Consumer retention
Consumer loyalty
Consumer interest
Jonas knows the tagline from the local oil change vendor, which is frequently advertised on the radio station he listens to. However, Jonas does not have a car and is not interested in oil changes. His awareness of the tagline was most likely due to ________.
intentional learning
incidental learning
cognitive learning
negative reinforcement
punishment
Uncovering ________ is the primary objective of marketers as they seek to teach consumers how they can fill their needs by buying certain products and brands.
consumer motives
consumer cues
covert responses
overt responses
reinforcement mechanisms
Your interpretation of visual and sensory input about polo shirts may be different from your classmate's because perception is ________.
objective
subjective
irrelevant
noise
based on personality traits
The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world is known as ________.
observation
perception
realization
rationalization
understanding
The driving force within individuals that impels them to action is known as ________.
a goal
tension
motivation
a need
personality
Successful marketers define their markets in terms of ________.
the product the company has decided to produce
the lowest price for which a particular product can be manufactured
the needs they presume to satisfy
the ethnicity of their primary consumers
the geographic location of their primary consumers
The physiological needs for food, water, and air are called ________ needs.
secondary
innate
acculturated
psychogenic
acquired
Which of the following is NOT one of the characteristics of an effective target?
identifiable
sizeable
reachable
inaccessible
congruent with the marketer's objectives and resources
Consumers' characteristics can be classed as either consumer-intrinsic or consumption-specific. In this context, consumer-intrinsic features stem from the consumer's physical, social, and psychological characteristics. Examples of consumer-intrinsic features include ________.
demographics, gender, and benefits sought
usage rate, level of involvement, and psychographics
personality traits, cultural values, and income
education, consumption-specific attitudes, and social class
attitudes regarding shopping, awareness of product alternatives, and benefits wanted
