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Quiz of marketing

Total questions: 8

Worksheet time: 4mins

Name
Class
Date
1.

Blank:refers to how much value a consumer receives from a product or service in a way that they actually need. Form utility is, therefore, the incorporation of customer needs and wants into the features and benefits of the products being offered by the company.

a)

Form utility

b)

Time utility

c)

Place utility

2.

Blank: is a concept in marketing which says that providing customers with products or services at the right time exactly when they want them irrespective of any other variation or parameters.

a)

Form utility

b)

Time utility

c)

Place utility

3.

Blank: marketing term that explains making products or services readily available to its customers. Place utility can be used to draw customers to a product or service as well because it associates a specific place to the product or service.

a)

Place utility

b)

Information utility

c)

Possession utility

4.

Blank: is the amount of usefulness or perceived value a consumer derives from owning a specific product and being able to use it as soon as possible. The basic premise behind this utility is that consumers should be able to use a specific good or service as soon as they're able to purchase or obtain it.

a)

Form utility

b)

Time utility

c)

Possession utility

5.

Blank:the value given to a product by virtue of the fact that it can provide the user with information that is useful.

a)

Information utility

b)

Time utility

c)

Form utility

6.

Blank:shows the size of a company, a useful metric in illustrating a company's dominance and competitiveness in a given field. is calculated as the percentage of company sales compared to the total share of sales in its respective industry over a time period. A company's can influence its operations significantly, namely, its share performance, scalability, and prices that it can offer for its product or services.

a)

Similar

b)

Information utility

c)

Market share

7.

Blank: needs and wants for a market

a)

Similar

b)

Market share

8.

What is marketing

(a)