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WorksheetsPRINCIPLE OF MARKETING
Total questions: 10
Worksheet time: 5mins
_____ concept holds that consumers will favor products that are available and highly affordable.
Product
Selling
Marketing
Production
When backed by buying power, wants become _____.
benefits
offerings
needs
demands
What is customer equity?
The total combined customer lifetime values of all of the company’s current and potential customers.
The present value of the future cash flows attributed to the customer relationship.
The difference between what a customer gets from a product, and what he or she has to give in order to get it.
Customer's perceived opinion of a product's value to him or her,
Which of the following depends on the product’s perceived performance relative to a buyer’s expectations?
Customer-generated marketing
Customer-managed relationships
Customer-perceived value
Customer satisfaction
Which is the first step in the marketing process?
Designing a customer-driven marketing strategy.
Preparing an integrated marketing plan and program.
Understanding the marketplace and customer needs.
Building customer relationships
Which of the following is NOT included in 4 P's of Marketing?
Promotion
Products
Place
Peace
