Marketing is a philosophy whose main focus is providing customer satisfaction.

¿This information was coming from the Youtube video or from the Book?

In the slides, Marketing and its relationship with other business functions, in the example of Under Armour, the areas were:

Tangible, physical consumer ______ are often marketed in different ways to intangible consumer ______.

The consumer is put first – the business attempts to produce what consumers want rather than try to sell them a product they may not really want to buy. It has advantages, especially in fast-changing, volatile consumer markets.

Traditional ________ businesses, which assume there will always be a market for the products they make, are fast disappearing. However, product-led marketing still exists.

________ businesses invent and develop products in the belief that they will find consumers to purchase them. For example in pharmaceutical and electronic industries.  Here there is still the belief that if they produce an innovative product of a good enough quality, then it will be purchased.

________ can be measured in two ways: volume of sales (units sold) or value of goods sold (revenue). 

The pace of ______ will depend on several factors including economic growth, changes in consumer incomes, development of new markets, changes in consumer tastes and technological change, which can boost market sales through innovative products.

All businesses need to be aware of the number and size of their direct ______ and the ______ with which new rivals could join the market. 

______ are those that cannot be distinguished between even though they may come from different suppliers.

It refers to the dividing of prospective consumers into groups that have common needs and will respond similarly to marketing activities. 

_______, and increases in it, is often the most effective way to measure the relative success of one business’s marketing strategy against that of its competitors.

First, most__________do not have external shareholders providing risk capital for the business. Second, they do not distribute dividends, so any profit (or surplus) that is generated is retained by the business as a further source of capital. Third, their organisational objectives usually include some social, cultural, philanthropic, welfare or environmental dimension.

The long-term objectives of a company will have a significant impact on both the marketing objectives and marketing strategies adopted