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WorksheetsChapter 9 - Enterprise System
Total questions: 9
Worksheet time: 5mins
Which type of systems include customer-facing applications such as sales force automation modules?
Operational CRM
Analytical CRM
Which of the following is NOT a touchpoint?
Website
Customer database
Which of the following is NOT a benefit of enterprise system?
Decentralized IT infrastructure
Firm-wide Performance Measurement Data
Customer-Driven Business Process
Contemporary enterprise system can be accessed via a Web browser.
True
False
It is easier to reduce costs by focusing on acquiring new customers rather than retaining old customers.
True
False
Enterprise system can ONLY be used by large businesses.
True
False
The bullwhip effect prevents members of the supply chain from stockpiling enough inventory.
True
False
Developing customer profiles is an example of _ CRM.
Analytical
Operational
In a _ model of SCM, production master schedules are based on forecasts or best guesses for products.
Push-based
Pull-based
