QUALITATIVE or QUANTITATIVE?

Researchers conducting this type of research need to be objective; they do not have a direct interaction with the research participants other than when gathering the needed data

QUALITATIVE or QUANTITATIVE?

Usually involves a large number of participants for purposes of generalizability

QUANTITATIVE or QUALITATIVE?

Data gathering may be done through the conduct of interviews and focus group discussions

QUALITATIVE or QUANTITATIVE?

This research is conducted for purposes of predicting and determining possible relationships among variables and formulate generalizations based on research findings.

QUALITATIVE or QUANTITATIVE?

Data gathering process is usually done in a controlled setting to focus on certain variables in the study.

QUALITATIVE or QUANTITATIVE?

This research follows the deductive approach in terms of data analysis-- that is, focusing on a theory and obtaining a specific result which can be generalized.

QUALITATIVE or QUANTITATIVE

This research asserts that the results obtained from the study is applicable only to the group of people involved in the study and not to the general public.

QUALITATIVE or QUANTITATIVE?

A group of Business Management students conducted a study that determines the common marketing strategies used by various SME's in Pateros and Makati.

QUALITATIVE or QUANTITATIVE?

A social worker aims to shed some light with regard to the life and struggles of people who were once involved in drugs and alcohol addiction.

QUALITATIVE or QUANTITATIVE?

A beauty guru aims to release a new line of cosmetics; prior to doing so, she conducts tests to determine the effectiveness and safeness of the products to ensure that the consumers' welfare is not compromised.

QUALITATIVE or QUANTITATIVE?

A Movie Director, prior to filming and production, ventures out and explores the life and culture of people in Japan in order to have a deeper understanding and effectively represent the Japanese culture.