The element on a page that immediately attracts a reader's attention.

A design treatment used to introduce copy. It is distinguishable by a large letter (usually capital) that appears at the beginning of a text block and has the depth of two or more lines of regular text.

These are posed photographs of individuals. These photos are the photos that are usually being referred to when someone is talking about their "yearbook photo".

It is a predesigned layout that helps maintain visual consistency throughout a book.

A design plan for a page or spread in a yearbook. It accounts for the size and position of all elements on a page.

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has large type used to introduce the most important fact to the reader.