Free Printable SY 22-23 IA1 Practice Test

Worksheets

SY 22-23 IA1 Practice Test

Total questions: 24

Worksheet time: 12mins

Name

Class

Date

What term refers to the physical stock of something that is a tangible item?

evaluating

markets

services

goods

What term refers to processes that are carried out and are intangible?

evaluating

markets

services

goods

GCA made new tshirts for students this year. A tshirt is a _________ item which is a ___________.

tangible; good

intangbile; service

Jill is a working mom of 3 young children. She recently hired a nanny to watch her children full-time. Hiring a nanny is an example of something that is ___________ and is a ___________.

tangible; good

intangbile; service

What is Target Market?

The group of consumers who are most likely to purchase your products/services.

People who work at Target

Consultants who help your business increase profits

What are the four different types of market segmentation?

demographic, behavioral, psychographic and geographic

economics, sharing, returns and investment

exchange, value, variables and personality

production, percentage, finance and customer service

What type of market segmentation is known as the most common type of market segmentation used by businesses of all sizes? It involves dividing a target market according to different variables such as age, gender, family size, income, and occupation.

geographic segmentation

psychographic segmentation

behavioral segmentation

demographic segmentation

Six Flags recently offered a group discount rate. They promoted this to large families with family size (household size) of 6 people or more. Which type of market segmentation is dividing a market based on customers' household family size?

demographic segmentation

psychographic segmentation

geographic segmentation

behavioral segmentation

What type of market segmentation involves dividing a market according to different characteristics such as the geographic location where they live?

geographic segmentation

psychographic segmentation

behavioral segmentation

demographic segmentation

10.

Columbia Outerwear is developing a new winter clothing line. Columbia Outerwear is using geographic segmentation to first promote the outerline to Northeastern cities where it is really cold. Which evidence shows that Columbia Outhwear is using geographic segmentation?

Columbia Outerwear runs a print ad in ESPN magazine

Columbia Outerwear runs promotions in the Northeastern cities.

Columbia Outerwear runs a social media contest to design your own winter jacket.

Columbia Outerwear targets athletes ages 18-30

11.

A business considers the strengths, weaknesses, opportunities, and threats affecting a business, provides a snapshot of the company's health, and helps marketers identify things that may affect the performance of their marketing campaigns. This framework can be described as ________.

SC analysis

SWOT analysis

PEST analysis

TOWS analysis

12.

As a brand, you need to position yourself in the marketplace in a way that is most appealing for your target market. The way a customer views your brand is known as_______.

market position

market facts

checklist

brand changes

13.

This section of the SWOT analysis describes the internal factors where an organizations excels relative to the competition. Examples include a strong brand, loyal customer base, high profit, etc.

strengths

weaknesses

opportunities

threats

14.

A new 5 star restort is opening in Savannah. The resort is very luxurious, and has a target market of customers with high income levels who can afford expensive vacations. Which type of market segmentation is dividing a market based on customers' income levels?

demographic segmentation

psychographic segmentation

geographics segmentation

behavioral segmentation

15.

This section of the SWOT analysis describes the internal factors where an organization needs to improve on to remain competitive in the marketplace. This section shows what is allowing the company to reach its full potential.

strengths

weaknesses

opportunities

threats

16.

This section of the SWOT analysis describes the external factors that could potentially harm the company. Most of the time these factors are outside of the company's control. Examples include high labor/production costs, limited supply of skilled labor, Pandemics (Covid), laws on exported/imported products.

strengths

weaknesses

opportunities

threats

17.

Starbucks conducted a SWOT analysis to access their company and brand through the economic changes of the pandemic. The SWOT analysis found a number of weaknesses. Which of the following would demonstrate a weakness on the SWOT analysis from Starbucks?

Starbucks continues to hold the largest market share of the coffee industry

Starbucks has penetrated into new markets and countries through developing more stores oversees

Starbucks displayed an extremely high employee turnover rate due to many employees quitting throughout the 2021 year.

Dunkin Donuts has a new vanilla frappe that is delicious.

18.

True of False. Selling is a 7 Function of Marketing.

True

False

19.

Starbucks conducted a SWOT analysis to access their company and brand through the economic changes of the pandemic. The SWOT analysis found a number of threats. Which of the following would demonstrate a threat on the SWOT analysis from Starbucks?

Starbucks brand loyalty continues to increase as customers prefer Starbucks over most other coffee chains.

Starbucks customers rate their experience inside coffee shop to be extremely enjoyable and comforting

Starbucks opened 200 new locations worldwide in 2022

Starbucks saw a decrease in profits due to imports/exports tariffs increasing and therefore Starbucks paying more for its resources and supplies.

20.

Apple used marketing information management to receive feedback from it's customers regarding their experiences with Apple Products. Which evidence supports Apple using marketing information management?

Apple changed suppliers and now receiving products from a different supplier that can ship them more quickly

Apple emailed surveys to every client after their appointments at the salon to collect their feedback

Apple increased their prices

Apple ran promotions for the month of January

21.

Gatorade recently launched a new marketing campaign for the Super Bowl. The new campaign is very expensive. Gatorade had to budget for marketing activities to obtain the necessary funds for the marketing campaign. Which 7 Functions of Marketing is this an example of?

distribution

financing

promotion

marketing information management

22.

Which of the following is NOT one of the 4Ps of the Marketing Mix?

product

price

programming

place

23.

The "place" element of the marketing mix refers to which of the following?

the goods or services the business is selling

how much consumers are willing and able to pay for the goods and services

where the goods and services will be available or distributed

the promotional efforts to create awareness for the product or service

24.

The price element of the marketing mix refers to which of the following?

how much consumers are willing and able to pay for the goods and services

the goods and services the business is selling

where the goods and services will be available or distributed

the Facebook advertisements to create awareness for the product or service.

Reset

SY 22-23 IA1 Practice Test

Total questions: 24

Worksheet time: 12mins

Similar Resources on Wayground