WorksheetsThe one where we talked about strategy
Total questions: 10
Worksheet time: 3mins
Name
Class
Date
1.
What do the Internet and blockchains have in common?
a)
They are both American inventions
b)
They are decentralized
c)
They record personal data during interaction
d)
Bitcoin is their official currency
2.
IoT techs does NOT allow
a)
Wireless sensor networks
b)
Could Computing
c)
Big Data analytics
d)
Data informed strategies
3.
Which one of these features is NOT key for Digital marketing strategy?
a)
Strategic Alignment
b)
Offline / Online Integration
c)
Value proposition
d)
Customer types differentiation
4.
Influencer engagement is at the intersection of
a)
Owned and Paid Media
b)
Paid and Earned Media
c)
Earned and social Media
d)
Social and Owned media
5.
Which one of these opportunities is NOT created by Digital Marketing?
a)
Direct-Response
b)
Lead Generation
c)
Relationship nurturing
d)
Love at first sight
6.
Giving customers extra benefits online or informing them on product development, means:
a)
Sell
b)
Serve
c)
Save
d)
Sizzle
7.
Which one of these propositions is NOT part of the Digital Marketing Strategy?
a)
Assess online marketplace
b)
Product design
c)
Define customers' VP
d)
Execute E-communications
8.
In the RACE Model, C means
a)
Convert
b)
Commerce
c)
Create
d)
Communicate
9.
The lead conversions KPIS comes at
a)
The top of funnel
b)
Middle of funnel
c)
Bottom of funnel
d)
End of funnel
10.
One of these metrics helps measuring DM ROI
a)
Cost per lead
b)
Website visits
c)
Entry rate
d)
Cost per click
100 %
