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WorksheetsMedia Studies: Quality Street
Total questions: 20
Worksheet time: 12mins
When was the Quality Street advert released?
1952
1956
1965
1925
What is significant about the design of the Quality Street advert? Choose all that apply.
The focus on the characters distracts from the product.
The location of the frame creates a halo like effect above the male character
The choice of colours connotes the advert was released during the war
The composition positions the male as dominant, powerful and in control
Which of the following are key pieces of context for the Quality Street advert? Choose all that apply.
The ongoing World War II
Interest in Regency Era
Increase in new technologies
1950s Gender Roles
Post-war consumerism
The costume of the main male character on the Quality Street character suggests he is:
A member of the working-classes
A member of the military
The provider or breadwinner
What type of colour palette is featured on the Quality St advert?
A sophisticated colour palette of metallic tones
A rich colour palette of primary and secondary colours
A muted palette of pastel colours
Dark earthy tones fitting the recent war.
Which language devices are used on the Quality St advert? Choose all that apply.
Persuasive language
Alliteration
Metaphor
Onomatopoeia
When was the Regency Era?
During WW1
During WW2
1795-1837
1837-1865
Which of the following of Propp’s character roles can be seen on the Quality St advert? Choose all that apply.
Hero
Villain
Anti-Hero
Donor
Princess
Which theorist would argue that the representation of the women in these costumes objectifies them?
Vladimir Propp
Roland Barthes
Laura Mulvey
Paul Gilroy
What was Harold Mackintosh's aim?
To create a bargain product for those who don't want to waste money on luxuries.
To create a luxury product idealised by the most wealthy.
To sell chocolate boxes at a more affordable price to appeal to working families.
To create a product just within reach for those on lower incomes to save for.
Show answersExplanationPreviousNext
What was the Regency Era?
A period in which the country was led by a regent and there was great uncertainty.
.
A period of great prosperity in which even those in the lowest social classes enjoyed the finer things.
A period of great change and revolution when many new technologies were developed.
A period of elegance in fine art when there was a huge divide between the social classes.
What effect does the gold frame create?
A halo around the male character and the product.
A sense of extravagance and excess.
A sense of wealth and luxury
Emphasis of regency era over present day
Which aspects of the advert suggest a male dominated society?
The man having control over the chocolate box
The women being beautiful
The women choosing the chocolates
The man being placed centrally
If something is intellectual, tasteful, snobby, it is ......
Unrefined
Cerebral
Highbrow
Luxurious
Who are the 'mascot characters'?
Major Quality and Miss Sweetly
General Quality and Miss Sweetly
Captain Quality and Mrs Sweetly
Major Quality and Madam Sweetly
Why did most advertising appeal to men?
They were the ones with the money to buy new products.
Women look to men to guide them when making purchases
They were the ones who enjoyed shopping in the 1950s.
Women weren't interested in advertising at this time.
What type of composition can be seen here? Choose the best answer.
Asymmetrical, geometric composition
Symmetrical, triangular geometric composition
Symmetrical, angular composition with central framing
Triangular geometric composition
What type of framing is seen in this advert?
Asymmetrical
Architectural
Natural
Central
What is a 'consumer culture'? Choose the best definition.
when consumers are competing for a small number of products
when more products are available than consumers giving them choice
when audiences are being careful with money and considering products carefully
when audiences are looking to 'buy new' products rather than being strict with money
What does the branding suggest the product is symbolic of?
The Upper Classes
Elegance and Aspiration
Regency Era Divides
Celebrity and Fame
