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Market Research - 2nd Level

Total questions: 14

Worksheet time: 5mins

Name
Class
Date
1.

Entrepreneurship is the process of

a)

Starting a business

b)

Starting a business and operating a business

c)

Starting a business, operating a business, and growing a business

d)

None of the above

2.

Many entrepreneurs were influenced early in life by

a)

teachers who thought they should be self-employed

b)

recognition for scholastic achievement

c)

entrepreneurial role models

d)

the lack of opportunity for work experience

3.

Your notes described 12 characteristics of an entrepreneur. Which one is not a characteristic?

a)

Goal Oriented

b)

Responible

c)

Risk Taker

d)

Long Hours

4.

Riley is thinking about opening a business. Which of the following is NOT one of the forms of business organizations that she can structure himself as?

a)

Sole proprietorship

b)

Corporation

c)

Partnership

d)

Family-owned business

5.

What form of business organization can own assets and borrow money without directly involving the people who own it and, therefore, is closely regulated by the government?

a)

Corporation

b)

Sole Proprietorship

c)

Partnership

d)

Family Owned Business

6.

Zachary is a stockholder in an automobile manufacturing corporation. If the company should experience large financial losses, John would have ____________________ liability.

a)

Limited

b)

General

c)

Full

d)

Extended

7.

Kyle wants to establish a business that is subject to the least amount of taxation and government regulation? Which type of business ownership will suit him the best?

a)

Sole proprietorship

b)

Corporation

c)

Limited liability

d)

Franchise

8.

Terra owns 40% of the Jimmy Bar and Grill, and Temidayo owns 60%, what type of business is the Jimmy Bar and Grill?

a)

general partnership

b)

sole proprietorship

c)

limited partnership

d)

corporation

9.

Melanie wants to open a clothing boutique but she has to consider several factors before she decides if it is a good choice. One thing she must consider is the ________, which force(s) companies to become more efficient to survive.

a)

Competition

b)

Products

c)

Price

d)

Capital

10.

One reason that Entrepreneurs have unlimited opportunities to open a business in the U.S. is because of the economic choice afforded to them. Economic choice is about

a)

Setting Goals

b)

Choosing to own private property

c)

Finding opportunity

d)

Competition

11.

The most cost effective form of primary research is called ______.

a)

observation

b)

focus group

c)

primary data

d)

secondary data

12.

Tyler needs a system for generating, analyzing, and storing data about consumers, sales, and ads. Tyler should establish a

a)

marketing information system

b)

marketing integrative system

c)

marketing ingenuity system

d)

marketing intelligence system

13.

Kellogg’s is interested in gathering a small number of consumers together to discuss their new breakfast bars’ taste, packaging, flavor choices, etc.  What type of research method would be the best choice for them?

a)

Focus group

b)

Observation

c)

Survey

d)

Simulation

14.

Samantha wants to send an electronic questionnaire to gather data. The questionnaire must be clearly written so that all respondents interpret the questions in the same way, thus ensuring questionnaire

a)

Recognition

b)

Relevance

c)

Reliability

d)

Remediation