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YEAR 11 (DISTRIBUTION)

Total questions: 57

Worksheet time: 32mins

Name
Class
Date
1.

True or False: When looking at the 4 Ps, distribution is key to Place

a)

True

b)

False

2.

The path a product takes from the producer to the final user is called...

a)

Channel Members

b)

Channel of Distribution

c)

Marketing Plan

d)

Logisitcs

3.

Examples of channel members are:

a)

Producer

b)

Wholesalers

c)

Retailer

d)

All of the abover

4.

True or False: Channel Members help to move products through the path of distribution

a)

True

b)

False

5.

Goods or services are sold from the producer directly to the final user is called...

a)

Direct Distribution

b)

Indirect Distribution

6.

When goods or services are sold through the use of intermediaries is called...

a)

Direct Distribution

b)

Indirect Distribution

7.

Management of the supply chain is called...

a)

Physical Distribution

b)

Distribution Management

c)

Logistics

d)

Quality Control

8.

Which is not a benefit of railroad transportation?

a)

Quick

b)

Inexpensive

c)

Can carry large amounts of product

d)

Good for raw materials

9.

True or False: Some manufacturers own their trucks for distribution

a)

True

b)

False

10.

A company is sending large amounts of Nike shoes from a factory in China to a warehouse in the United States. Which method of transportation would they most likely choose to transport their product?

a)

Train

b)

Airplane

c)

Boat

d)

Pipeline

11.

Which is benefit from transportation through trucks?

a)

Can go almost anywhere

b)

Inexpensive

c)

Slow

d)

Extensive International Travel

12.

True or False: Distribution through airplanes is inexpensive and NOT the quickest form of travel

a)

True

b)

False

13.

Channel members who take ownership (or represent ownership) of products as they move through the channel

a)

Intermediaries

b)

Warehouses

c)

Distribution Managers

d)

Logistics

14.

_____________ buy large quantities of goods from manufacturers, stores the goods, and resell them to other businesses in bulk

a)

Retailers

b)

Producers

c)

Wholesalers

d)

Online Retailer

15.

These channel members sell goods to the ultimate consumer through their own stores

a)

Wholesaler

b)

Retailer

c)

Agent

d)

Broker

16.

What is Channel of Distribution

a)

How long it takes for customers to get the product

b)

The time it takes the products to get delivered to the store

c)

Those who buy and actually use the product

d)

The path a product takes from producer to the final user

17.

Which of the 4 P's represents Distribution?

a)

Product

b)

Place

c)

Price

d)

Promotion

18.

Who makes goods for sale?

a)

Consumers

b)

Producers

c)

service providers

d)

all of these

19.

Channel of distribution is straight from manufacturer to consumer.

a)

Indirect

b)

Direct

c)

Immediate

d)

Prompt

20.

The person who actually uses a good or service is known as the ultimate:

a)

buyer

b)

customer

c)

user

d)

consumer

21.

This is the fastest, but most expensive, mode of transportation:

a)

trucks

b)

ships and boats

c)

pipelines

d)

airplanes

22.

An intermediary is another name for the "middle man"

a)

True

b)

False

23.
A complete set of all products a business offers to its market is its
a)
product assortment
b)
product line
c)
brand
d)
variety
24.
_________________consumers purchase products they use
a)
Secondary
b)
Business
c)
Final
d)
Marketing
25.

Product designs start with the _________________product features

a)

Beginning

b)

Basic

c)

First

d)

Original

26.
What do we call all of the different items that a company makes or sells?
a)
Product Depth
b)
Marketing Mix
c)
Product Mix
27.
Which of the following can best improve a company's image?
a)
Branding
b)
Packaging
c)
Product Extensions
28.

Comparing of different brands such as attribute or price based will take place when customers are purchasing:

a)

Shopping goods

b)

Unsought goods

c)

Specialty goods

d)

Convenience goods

29.

Which good requires direct personal selling, involving the marketer to inform consumers and convince them of a need in order to make a purchase (Door to Door)?

a)

Shopping Goods

b)

Specialty Goods

c)

Convenience Goods

d)

Unsought Goods

30.

"New Product" can ONLY be used to describe a product that is completely new in every way.

a)

True

b)

False

31.

____________ features are those that are added to further help meet customer needs

a)

Basic

b)

Extended

c)

Enhanced

d)

New

32.

_______________ features are those that are additional or "extra" outsides parts to entice consumers to purchase.

a)

Basic

b)

Extended

c)

Enhanced

d)

New

33.

A Tangible Product is something that can be touched, seen or used.

a)

True

b)

False

34.

Concert tickets, Sporting events and Vacations are examples of:

a)

Unsought goods

b)

Convenience Goods

c)

Shopping Goods

d)

Specialty Goods

35.

What type of distribution strategy is used by Nike?

a)

Direct Distribution

b)

Indirect Distribution

c)

Both

d)

None

36.

What mode of transport has an advantage: "Fast distribution of product"

a)

Rail (Train)

b)

Road (Truck)

c)

Water (Ship)

d)

Air (Freight)

37.

Making sure that the right amount of product is delivered to the right place at the right time is an example of:

a)

Transportation

b)

Storage

c)

Physical Distribution

d)

Tangible Distribution

38.

A warehouse that is designed to MOVE product, not store it is:

a)

Private Warehouse

b)

Public Warehouse

c)

Storage Center

d)

Distribution Center

39.

Holding goods until they are sold is:

a)

Order Processing

b)

Transportation

c)

Storage

d)

Inventory Control

40.

Making sure enough product is available when customers want them is a part of this function of distribution:

a)

Order Processing

b)

Transportation

c)

Storage

d)

Inventory Control

41.

Which intermediary in the distribution process follows the wholesaler?

a)

Consumer

b)

Sales Representative

c)

Retailer

d)

Agent

42.

This is the most frequently used form of transportation.

a)

Truck

b)

Rail

c)

Water

d)

Air

43.

This type of transportation is cheap and is great for bulky, non-perishable items, however, it is the slowest method.

a)

Truck

b)

Rail

c)

Ship

d)

Air

44.

This Distribution stop includes stores like Costco and Sam's Club

a)

Retailers

b)

Wholesale

c)

Physical Distribution

d)

Channel Management

45.

Usually the final stop in the distribution chain where the average final customer makes a purchase.

a)

Retail

b)

Wholesale

c)

Distribution Center

d)

Warehouse

46.

When a customer buys directly from the manufacturer, that is a:

a)

Direct channel

b)

Indirect Channel

47.

The indirect channel includes many multiple stops

a)

True

b)

False

48.

A business that sells in bulk to both small business and single consumers is in

a)

Wholesale

b)

Retail

c)

Marketing

49.

These types of retail offer consumers a wide choice of products in one location. These stores are mixed merchandise stores but just offer wider selections.

a)

Limited-Line stores

b)

Super stores

c)

Mixed Merchandise Stores

d)

Convenience stores

50.

Verizon is a retail example of a

a)

Limited-Line Store

b)

Super Store

c)

Mixed Merchandise Store

d)

Convenience Store

51.

Physical Distribution usually combines multiple methods of transportation

a)

True

b)

False

52.

Holding goods until they are sold is:

a)

Order Processing

b)

Transportation

c)

Storage

d)

Inventory Control

53.

Which intermediary in the distribution process follows the wholesaler?

a)

Consumer

b)

Sales Representative

c)

Retailer

d)

Agent

54.

This is the most frequently used form of transportation.

a)

Truck

b)

Rail

c)

Water

d)

Air

55.

Provides exposure for small businesses

a)

Provides exposure for small businesses

b)

wholesaler

c)

retailer

d)

e-marketplace

56.

A middleman

a)

wholesaler

b)

intermediary

c)

retailer

d)

e-marketplace

57.

A distributor who is paid a commission to help sellers and buyers get together

a)

retailer

b)

wholesaler

c)

distributor

d)

agent