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WorksheetsContent Marketing Unit Review
Total questions: 10
Worksheet time: 5mins
What are two areas to consider when defining your target audience?
How many products you can create and how many people you can serve
Search engine optimization and audience metrics
The size of your sales team and your product
Demographic and psychographics
The keys to content marketing include
content that tries to reach everyone on social media.
content that is shared sporadically.
content that includes coupons and discount offers.
content that is relevant to the target audience.
What is the purpose of content?
To create viral videos.
To develop trust and a relationship with your audience.
To generate revenue.
To sell, sell, sell.
hat is one way to measure the effectiveness of your content marketing strategy?
Review the analytics from social media posts.
Do things the way you did during your most successful year in business.
Ask employees which blogs they like best.
See how many of your videos went viral.
A target audience is a group
who already uses your product or service.
who can invest in your organization.
of everyone in your local service area.
who can use, wants, and can afford to buy a product.
Content includes
networking meetings.
going to trade shows.
making cold calls for sales.
social media posts.
What online tools can you use to research your target audience?
Search engine optimization and audience metrics
Search engine optimization
Ads on TikTok
Social media groups and surveys
What is an avatar?
A detailed profile of your customer
An email newsletter metric
A short movie about your product
A podcast description
Content marketing is part of which one of the four Ps of marketing?
Place
Promotion
Product
Pricing
Paid marketing tools include
social media posts.
sharing a YouTube video.
buying promotional space on websites and social media ads.
asking customers to share your latest TikTok.
