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CXM Q1A

Total questions: 40

Worksheet time: 40mins

Name
Class
Date
1.

What is the most common pitfall of CX initiative?

a)

Leaders do not prioritize CX

b)

Team Lead of CX is not charismatic

c)

Employee is not engaged

d)

All of the above

2.

VMO and values are important to be?

a)

Clear and well communicated and continually reinforced

b)

Discuss to the top management for approval

c)

Both a and b

d)

None of the above

3.

These are the CX characteristic often worse than leaders know:

a)

Begging of Respondents, Data Analysis, Wrong Survey Design

b)

Wrong Selection of Survey, Begging of Respondents, Data Analysis

c)

Broad Survey Question, Begging of Respondents, Customer do not care

d)

None of the Above

4.

What is the most important in establishing your CX Approach?

a)

Engage your employees

b)

Define your VMO

c)

Build your Core Leadership Team

d)

None of the above

5.

What is least needed to engage your employees?

a)

Proper Mindset Across your organization

b)

Establish CX Culture

c)

Aligned Quality Standards of CX Vision

d)

None of the above

6.

If CX and EX are prioritized in the organization, what is not likely a good result it could offer?

a)

Higher Productivity

b)

Loyal Employee

c)

New Customers

d)

All of the above

7.

This is the standard that measure whether something was done:

a)

Finesse Standard

b)

Quality Standard

c)

Foundation Standard

d)

None of the above

8.

What is key performance indicator to measure loyalty?

a)

CSAT

b)

NPS

c)

CES

d)

CLV

9.

What is key performance indicator to measure if you achieve the expectation of your customer?

a)

CSAT

b)

NPS

c)

CES

d)

CLV

10.

What is key performance indicator to measure how it would be easier to be your customer?

a)

CSAT

b)

NPS

c)

CES

d)

CLV

11.

What approach should be use in handling VoC?

a)

Strategic Approach

b)

Tactical Approach

c)

CX Approach

d)

None of the Above

12.

Based on Brad Cleveland, this is the top one method to get feedback.

a)

Social Post

b)

Doing the Work

c)

Informal Focus Group

d)

None of the above

13.

Among the sources of getting feedback, this is the most unreliable.

a)

Social Post

b)

Doing the Work

c)

Informal Focus Group

d)

None of the above

14.

During the Digital Age, this is the most common source in getting feedback.

a)

Social Post

b)

Doing the work

c)

Informal Focus Group

d)

None of the above

15.

In getting negative feedback, a CX practitioner should:

a)

Acknowledge the customer’s complaint

b)

Calm the customer

c)

Explain the reason behind the complaint

d)

None of the above

16.

What is not part of the VoC strategy?

a)

Closing the Loop

b)

Collecting Feedback

c)

Data Analysis

d)

None of the above

17.

What are the common themes that you can get from VoC and VoE?

a)

Process, People, Policy, Environment

b)

Procedure, People, Policy, Vicinity

c)

Procedure, People, VMO, Environment

d)

None of the above

18.

What is not likely to be considered when choosing a KPI?

a)

Cleary correlates the actual behaviors

b)

Encapsulates the larger customer journey

c)

Simple to explain and understand

d)

All of the above

19.

When you are using a tactical approach, how you should respond to positive feedback?

a)

No reaction, it will be a waste of time.

b)

Reply immediately with a ‘Thank you!’

c)

Reply after 1 day with a ‘Thank you!’

d)

None of the above

20.

What are the attitudes that are needed for a CX Leader to make the data gathered meaningful?

a)

Ownership and Action

b)

Acknowledgement and Action

c)

Action alone

d)

None of the above

21.

Customer experience is reactive while Customer Service is proactive.

a)

True

b)

False

22.

Customer Service is sum of all the touchpoint customer have with your organization.

a)

True

b)

False

23.

Customer Loyalty is the heart of every organization.

a)

True

b)

False

24.

Customer service is transactional while customer experience is experiential.

a)

True

b)

False

25.

If optimize, CX has a large impact in an organization specifically in absenteeism, commitment, and productivity.

a)

True

b)

False

26.

Collaboration between HR and Marketing are need to be able to deploy the CX strategy.

a)

True

b)

False

27.

Finesse Standard measure how something was done.

a)

True

b)

False

28.

We should also give importance on the things that we cannot control.

a)

True

b)

False

29.

Stay and Exit Interview are not so reliable sources of employee feedback.

a)

True

b)

False

30.

eNPS measure how the employees are engage in the organization.

a)

True

b)

False

31.

Taking the action is the way to close the loop of the complaint.

a)

True

b)

False

32.

EX is for Heart Rate, CX is for Breathing, Overall Financial Performance is for Blood Pressure.

a)

True

b)

False

33.

X Company aims to provide employee satisfaction at every moment of interaction with the firm and its products and services.

a)

True

b)

False

34.

CX mindset is the top most important step to engage your employees.

a)

True

b)

False

35.

NPS is called an ultimate question for it has only one question to the employee.

a)

True

b)

False

36.

Customer Lifetime Value is the net profit contribution of the customer to the firm over time.

a)

True

b)

False

37.

Importance of customer feedback should be emphasized in the survey form with a single sentence.

a)

True

b)

False

38.

Alternative channels to contact the organization is not important as long as you are able to solve customer complaint.

a)

True

b)

False

39.

Complaints (from 200 to 1000) that are not heard are equivalent to loss of customer from 40 to 200.

a)

True

b)

False

40.

CX is both big and small.

a)

True

b)

False