A feature is something that is offered as a special attraction to make the product more attractive to the average consumer.

A function is a specific task the product was meant to do or preform.

Distribution involves moving goods and services to various locations where consumers can readily locate them for purchase.

Middlemen are needed in an indirect channel of distribution.

Agents rarely if ever take title to the goods they are trying to sell.

Before a business can set a price for the products it is selling it must consider which of the following:

Price is the most important element in the Marketing Mix.

A product is any item offered for sale; it can be a service or a physical good.

You cannot have any of the other 3p’s without first having the product.

It would be very difficult for a large number of consumers to be informed about products without the efforts of advertising.

Businesses are not held responsible for false and misleading advertising.

Which agency investigates and prevents unfair methods of competition, and unfair or deceptive acts or practices affecting commerce.

The selling price is the price the consumer pays to purchase a product.

One feature for a car can be the color of the car.

The function of the washing machine would be to dry the clothes.

Promotion/advertising is done to inform, persuade and to remind the public about a product.

A direct channel of distribution never uses middlemen.

A direct channel of distribution uses several middlemen.

An indirect channel of distribution can have several middlemen as members including the consumer.