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WorksheetsMarketing Function Wrap up
Total questions: 23
Worksheet time: 13mins
Which is not a consumer product classification?
Convenience goods
Select goods
Complementary goods
Words and symbols that are legally registered.
Specialisation
Monopoly
Trademarks
Grading
Also known as shopping goods, because consumers spend time effort on comparing similar goods.
Convenience goods
Select goods
Unsought goods
Speciality goods
The product life cycle consists of 4 stages.
Introduction, Growth,..... and Sales decline.
Expansion
Sales
Successful
Maturity
Fidget spinners are in which stage of the product life cycle.
Introduction
Growth
Maturity
Sales Decline
The process of finding out what customers want and don't want.
Grading
Market research
Standardisation
AIDA
Meal at a restaurant is a .....
Good
Service
Combination of goods and service
Popularity of a product changes as it moves through the different stages of it's life cycle.
True
False
Public relations focuses on the ...
image of the business
image of the business to consumers and general public
general public
What is the marketing function demonstrated in the following situation?
Debbie hangs posters advertising the school play in local businesses. What marketing function did Trey implement?
Promotion
Selling
Distribution
Financing
A waiter gives a customer samples of food and asks about the taste.
Popularity of a product changes as it moves through the different stages of it's life cycle.
True
False
The marketing function consists of four policy instruments:
Product policy, Pricing policy, Marketing communication policy and....
Foreign marketing policy
Distribution policy
Locating policy
Costing policy
"Single Parents" and "Students" are examples of
Target Markets
Life Stages
Public
Citizens
What is the main goal of market planning?
Developing financial forecasts
Establishing budgets
Creating new products
Attracting the target customer
True or False. It is best if a company tries to target every possible customer.
False
True
This function is 1 to 1, customized communication with a consumer.
Promotion
Selling
Marketing Planning
Pricing
Distribution
What is the first stage in the buyer decision-making process?
Purchase Decision
Evaluation of Alternatives
Problem Recognition
Information Search
Which factor is least likely to influence a buyer's decision-making process?
Economic Conditions
Weather Conditions
Social Influences
Personal Preferences
During which stage do consumers compare different products before making a purchase?
Post-Purchase Evaluation
Problem Recognition
Evaluation of Alternatives
Information Search
