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WorksheetsS3 Marketing
Total questions: 20
Worksheet time: 10mins
Which of the following is NOT a market?
On a webiste
In a shop
Over the telephone
A stock warehouse
"Marketing can help a business increase the number of customers buying from the business" - what is this called?
Market share
Market leader
Market growth
Market segment
Identify which of the following is NOT a market segment...
Age
Gender
Favourite food
Lifestyle
What is the Marketing Mix?
Introduction, Growth, Maturity, Decline
Product, Price, Place, Promotion
Land, Labour, Capital, Enterprise
Primary, Secondary, Tertiary
Which stage in the Product Life Cycle is the most profitable stage?
Introduction
Decline
Growth
Maturity
Which stage in the Product Life Cycle would the IPhone 4 be in?
Introduction
Maturity
Decline
Growth
Which of the following is NOT a benefit of having a brand name...
It is recognisable to customers
Can act as a promotion tool
Higher prices can be charged
Some businesses will copy your brands
Name 2 activities that take place during Product Development...
Making a prototype
Test marketing
Selling the product
Dealing with customers
There are many factors to consider before choosing a price for a product - which of the following is NOT a factor to consider...
The priced charged by competitors
How much is costs to make the product
How much profit is wanted
If there are parking facilities nearby
Which pricing strategy is lowered for a short period of time to encourage sales?
Promotional price
Low price
Cost plus price
Psychological price
Which factors should you consider before choosing a location for a business?
Where the customer is
Parking facilties
Competition
The price of the land/building
If a product was distributed by road, what is the main advantage?
The customer receives the product directly to their door
Large products can be transported
Products can be transported across the world
It is the quickest method of transportation
Give a disadvantage of using e-commerce..
Customers worldwide can be targeted
Customers can buy online 24/7
The goods can't be seen/handled before purchased
Online discounts can be given
Other than advertising, how else can a business promote a product?
Special offers
Free samples
TV adverts
Social media
Give an advantage of using celebrity endorsement..
It is expensive for the business
Less money spent on advertising if the celebrity is well known
Not everyone will like the celebrity
Customers will be attracted to buy if the celebrity is using the product
Which of the following is NOT ethical marketing...
Reducing amount of paper used in advertising
Not misleading customers with wrong information
Ensuring marketing does not offend beliefs
Recycling packaging
Which of the following is an example of desk research?
Interviews
Focus groups
Newspapers
Surveys
Which type of market research is first hand information?
Field research
Desk research
Give an advantage of field research...
It's gathered for a specific purpose
Easy to obtain
It is cheaper than desk research
It can be biased
Why is it important to carry out market research?
To find out what the customer wants
To find out what competitors are doing
To calculate their sales
To find out how much stock is available
