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WorksheetsProduct (Marketing)
Total questions: 18
Worksheet time: 24mins
Which of the Boston Consulting Group Model (BCG Model) categories are being described here: A fast growing market leader.
Star
Cash Cow
Problem Child/Question Mark
Dog
Designing activities relating to marketing objectives and the changing marketing environment
Planning
Marketing Planning
Marketing Plan
Mission Statement
A unique blend of product, place, price, and promotion strategies designed to produce mutually satisfying exchanges with a target market
Marketing objective
marketing strategy
Marketing Opportunity analysis
Marketing Mix
Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that shows rapid growth but poor profit margins.
Star
Cash Cow
Problem Child/Question Mark
Dog
Which stage has rapid sales?
introduction
maturity
decline
growth
Which stage has lots of competitors?
growth
maturity
introduction
decline
Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that has low growth potential and a small market share.
Star
Cash Cow
Problem Child/Question Mark
Dog
What is a product extension?
longer production time
products with extension features
strategies to keep the product from declining
products that keep going through the different stages
Which stage requires lots of advertising?
introduction
growth
maturity
decline
Which stage has the least production costs?
introduction
maturity
decline
growth
Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that generates more cash than it needs to maintain its market share.
Star
Cash Cow
Problem Child/Question Mark
Dog
What could a business do in the decline stage?
remove the product from the market
use a product extension strategy
increase production
sack the directors and start again
Which stage has economies of scale?
introduction
growth
maturity
decline
What stage has least competitors?
intro
maturity
decline
growth
What is the MAIN purpose of using a PLC?
to help with staffing issues
to improve customer service
to help make better marketing decisions over time
to lift salaries for directors
A business with a range of products has a....
File of Products
Folder of Products
A Inventory of products
a Portfolio of Products
Market share means...
the organization's portion of the total value of sales revenue within a specific industry
are the numbers of potential customers in the market growing or not
how many competitors a market is shared by
A share of stares to shareholders
Market growth means....
are the number of potential products growing
are the number of products shrinking
does the product being sold have a low or high market share
are the numbers of potential customers in the market growing or not
