the ‘product mix’

all the coins a company has

price, place, people, promotions, pens

measurability

a narrative

a moral or lesson

tell a convincing story to customers

develop and manage communications

develop and sell products

Adam Lively

Andrew Dale

Adam Dalton

pretty much the same thing

not directly relevant to a content strategy

relevant to products, communications and the world

can be analysed to design communications

are unpredictable generally

can often be disregarded by companies

the monomyth

a story

a plot-shape entirely made up by Joseph Campbell

Is about managing projectors and projections

Is an academic term for researching a market and analysing customer behaviour patterns, in order to design products and communications, in order to sell those products (and services)

Is a method companies use to organise workload, develop and sell products, and manage resources efficiently and to timeline