WorksheetsMPP Quiz 1
Total questions: 11
Worksheet time: 3hrs 45mins
When backed by buying power, wants become _____.
benefits
offerings
needs
demands
What is customer equity?
The total combined customer lifetime values of all of the company’s current and potential customers.
The present value of the future cash flows attributed to the customer relationship.
The difference between what a customer gets from a product, and what he or she has to give in order to get it.
Customer's perceived opinion of a product's value to him or her,
_________ are the form human needs take as they are shaped by culture and individual personality.
Wants
Needs
Demands
Performance
_________ are a combination of products, services, and experiences offered to a market to satisfy a need or want.
Market
Marketing offerings
Exchange
Value and Satisfaction
Which is the first step in the marketing process?
Designing a customer-driven marketing strategy.
Preparing an integrated marketing plan and program.
Understanding the marketplace and customer needs.
Building customer relationships
__________are used to divide the total market for their product into smaller, more specific groups.
Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods
Definition of marketing is the process by which companies create ______ for customers and build strong customer ________ in order to capture value from customer in return (Kotler, 2016).
needs, value
value, relationships
wants, needs
relationships, value
The marketing manager of this company only focuses on the quantity of the product, product availability and low price to appeal itself to the customers. This company uses _________________.
Production Concept
Product Concept
Sales Concept
Marketing Concept
Societal Marketing Concept
The marketing manager of this company is very customer-oriented and focuses on selling the products or services that the customer wanted or needed. This company uses _______________.
Production Concept
Product Concept
Sales Concept
Marketing Concept
Societal Marketing Concept
The Body Shop is a cruelty-free beauty care company, and has since supported many environmental campaigns like 'Save Belum-Temenggor' and 'Against Animal Testing'. The Body Shop practices _________ concept.
production
product
sales
marketing
societal marketing
What do you call " a set of benefits that a company promise to deliver to their customers to satisfy their needs"?
Value proposition
Market offering
Demand
Evoked set
