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WorksheetsWide Wide World of Sports
Total questions: 20
Worksheet time: 10mins
Which of the following are characteristics of a sporting event?
intangible and perishable
inexpensive and regional
unlimited and costly
unchanging and scarce
Who must be present for a sporting event to take place?
amateurs
professionals
athletes
spectators
What type of sporting good are you purchasing when you buy a hat that features a logo of the New York Giants?
team uniforms
licensed merchandise
novelty items
athletic equipment
Participating in an exercise at a local healthy club is an example of
taking lessons
improving skills
weight lifting
personal training
When you read a magazine article about a star athlete, you are using the product of
advertising media
promotional records
marketing data
sports information
What do unorganized participants in sports have that the organized participant do not have?
professional status
freedom from rules
regulated teams
specific times to participate
The NCAA and the PGA are examples of
sanctioning bodies
trade associations
labor unions
professional societies
One of the main differences between professional and amateur athletes is that for the professionals the game is often
played for enjoyment
closed to the public
free of charge
their occupation
Which of the following help create excitement and enthusiasm that make the games what they are:
trainers
coaches
spectators
team owners
The business that make the sporting events available to those who cannot attend in person
radio announcers
corporate consumers
team owners
stadium managers
One of the main reasons why many businesses sponsor a sport product or event is to
support local teams
contribute to society
spend excess funds
reach a target market
Which of the following is an example of marketing the sport event:
delivering exercise bikes to retailers
selling food products to a concession stand
distributing information about a NASCAR race
holding a race for a charitable organization
The marketing of sporting goods & services involved a ______________ focus.
retail
wholesale
local
personal
Businesses that place ads in college football programs are using the sport as a
delivery system
publicity medium
marketing tool
pricing technique
Pepsi and Coke compete for the right to sell their line of soft drinks at a stadium is an example of marketing
product to sports
sporting goods and services
the sport event
services through sport
Which of the following is one of the benefits you receive when you participate in unorganized sports:
publicity
compensation
coaching
recreation
What has the growth of the sport industry created?
physical goals
job opportunities
athletic skills
marketing trends
What benefit does a major sporting event or popular sports attraction provide to a city?
cultural
economic
political
athletic
What often transfers from a sports team to the city it calls home?
image
goals
logo
symbol
One way that sport benefits society in general is by opening up additional opportunities for
amateurs to feel healthy
participants to be entertained
communities in rural areas
businesses in related industries
