Free Printable PRELIM EXAM IN E-COMMERCE

1.

It is the act of promoting and selling products and services by leveraging online marketing

a)

E-commerce

b)

Marketing

c)

Digital Marketing

d)

Internet Marketing

2.

The use of print ads in newspapers and magazines is a simple example of

a)

E-commerce

b)

Digital Marketing

c)

Traditional Marketing

d)

Online Marketing

3.

Which of the following is not included in the benefits of Traditional Marketing

a)

a. You can’t easily reach your target local audience

b)

b. The materials can be kept

c)

c. It’s easy to understand

d)

d. It is cost-effective

4.

Which of the following is the downside of traditional marketing

a)

a. There is very little interaction between the medium used and the customers.

b)

b. Print or radio advertisements are not costly.

c)

c. Data records are recorded

d)

d. It is effective

5.

Which of the following is beneficial for integrating digital marketing into business

a)

a. Your audience can choose how they want to receive your content

b)

b. You can’t target a local audience, but also an international one

c)

c. Interaction with your audience is impossible

d)

d. Data results are not recorded

6.

Which of the following best describes the digital marketing activity of consumers

a)

a. Need for analyzing and meeting demand for consumers

b)

b. Need for meeting the consumers demand offline

c)

c. Need for analyzing and meeting demand for online services

d)

d. Need for integrating traditional marketing

7.

According to Chaffey & Ellis 2015, online presence is an option for online communications between an organization and its customers. Which of the following are the examples that best describe the online presence?

a)

a. Transactional Marketing

b)

b. transactional e-commerce site & Brand building site

c)

c. E-commerce marketing

d)

d. online marketing

8.

It involves the automation of all the business processes in the value chain

a)

a. digital marketing

b)

b. digital business

c)

c. digital world

d)

d. digital e-commerce

9.

It is selling online and the ability to transact online

a)

a. digital e-commerce

b)

b. digital business

c)

c. e-commerce

d)

d. internet marketing

10.

It is where the customer interaction to communication should be followed up by a series of relevant communications delivered via the right combination of channels to elicit a response or further

dialogue

a)

a. touching

b)

b. right touching

c)

c. right points

d)

d. right customers

11.

How 5s-Digital Marketing objectives in the SERVE aspect be delivered?

a)

a. Through wider distribution, promotion, and sales

b)

b. By giving customers extra benefits online

c)

c. By tracking items and asking questions

d)

d. By providing a new proposition and new experience online

12.

In achieving digital marketing objectives in the Sizzle aspect one of the examples is:

a)

a. Grow email coverage to 50%

b)

b. Achieve 10% of sales online

c)

c. Add two new significant enhancements to the customer's online experience

d)

d. Increase conversion rate by 5%

13.

How 5s- Digital Marketing objectives in the SELL aspect be delivered?

a)

a. Through wider distribution, promotion, and sales

b)

b. By giving customers extra benefits online

c)

c. By tracking items and asking questions

d)

d. By providing a new proposition and new experience online

14.

It is wherein digital marketing is in contact with the brand and is initiated by the customer

a)

a. Inbound Marketing

b)

b. pull marketing

c)

c. pull content

d)

d. pull mechanisms

15.

It is where the channel strategy used electronic channels and digital media support and other communications and distribution channels

a)

a. digital channels

b)

b. digital marketing strategy

c)

c. creating different value

d)

d. marketing strategy

16.

It is an E-strategy when crystal clear

objectives take place in digital marketing

a)

A. What you want to achieve

b)

B.Website, banners, ads

c)

C. Saving

d)

D.Particularly Service levels

e)

On-going with the customer

17.

1. It is an E-strategy when an online

Marketing Mix takes place in digital marketing

a)

a. Saving

b)

b.What you want to achieve

c)

B. Website, banners, ads

d)

d. Particularly Service levels.

e)

e. Tactical tools

18.

It is an E-strategy when the dynamic dialogue

Takes place in digital marketing

a)

a.E-strategy

b)

b.Website, banners, ads.

c)

c. On-going with the customer

d)

d.Tactical e-tools

e)

e. Saving

19.

It includes the website, opt-in, email, banner ads,

Virtual exhibitions and sponsorships

a)

A. CLEAR OBJECTIVES

b)

B. TACTICAL E-TOOLS

c)

C. SAVING

d)

E. INDIRECT ONLINE REVENUE

e)

D. WEBSITES & BANNERS

20.

It entails defining approaches to achieve digital

Marketing objectives using a range of tactical tools

a)

A. TACTICAL E-TOOLS

b)

B. CLEAR OBJECTIVES

c)

C. E-STRATEGY

d)

D. RISK ASSESSMENT

e)

E. SAVINGS

21.

It is using well-directed resources and

Measurements are required

a)

A. E-STRATEGY

b)

B. RISK ASSESSMENT

c)

C. CLEAR OBJECTIVES

d)

D. SAVINGS

e)

D. TACTICAL E-TOOLS

22.

It is the use of an optimum mix of tactical e-tools.

a)

A. Particularly e-service levels

b)

B. risk assessment

c)

C. Clear objectives

d)

D. Website, banners, ads.

e)

E. Tactical e-tools

23.

It is when digital marketing can minimize the

Risk of “sloppy

a)

A. SAVINGS ASSURANCE

b)

B. RISK ASSESSMENT

c)

C. RISK ASSURANCE

d)

D. ONLINE RISK

e)

E. DIGITAL RISK

24.

It is the percentage of sales influenced by digital

Communications in using the internet as a sales tool

a)

A. Indirect revenue

b)

B. Direct online revenue

c)

C. Direct revenue

d)

D. Indirect sales

e)

E. Indirect online revenue

25.

It is when the objective of a marketer is to save

using the internet for cost reduction

a)

a. risk assessment

b)

b. cost reduction

c)

c. savings

d)

d. digital risk

e)

e. digital reduction

PRELIM EXAM IN E-COMMERCE

Total questions: 25

Worksheet time: 13mins

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