WorksheetsGrade 12 Digital Marketing Revision
Total questions: 35
Worksheet time: 18mins
Digital Marketing is...
useful when people are online
doing marketing on the street
does not require time and attention.
None of the choice
Affiliate marketing is
Rewarding a site or individual for each sale/lead it generates.
Is a paid or unpaid method that to increase the website traffic using the search engine.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
Social Media marketing is
Rewarding a site or individual for each sale/lead it generates.
Is a paid or unpaid method that to increase the website traffic using the search engine.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
Display Advertising marketing is
Rewarding a site or individual for each sale/lead it generates.
Is a paid or unpaid method that to increase the website traffic using the search engine.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
Search Engine marketing is
Rewarding a site or individual for each sale/lead it generates.
Is a paid or unpaid method that to increase website traffic using the search engine.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
Search Engine optimization
Rewarding a site or individual for each sale/lead it generates.
Is a paid or unpaid method that to increase website traffic using the search engine.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
Mobile marketing
uses mobile phones, smart phones, tablets to do connect with consumers.
rich text and media is used in sending digital mails to connect with customers.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
eMail marketing
uses mobile phones, smart phones, tablets to connect with consumers.
rich text and media is used in sending digital mails to connect with customers.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
which type of content that you must NOT use to increase website traffic, except
Whitepapers
Listing
Testimonials
Guides
Rumors and defamation
Which of the following is not one of the main parts of a website.
Homepage
Sitemap
Contact Us
Product & Services page
About Us
(a) is an authoring and administration tool in maintaining a website.
Identify what type of online content this is .... "I have lost weight when I used VAS vital health product for 3 days"
Guides
Testimonials
Product Reviews
List
Identify what type of online content when you see .... 1 to 5 Stars rating.
Guides
Testimonials
Product Reviews
List
______ ______ the set of techniques and technologies used to promote brands, products and services to consumer over a range of online channels.
(a)
______ ______ is rewarding a site or individual for each sale/lead it generates as a result of promoting your business.
(a)
It isadvertising online in a variety of formats. Display advertising includes banner, text, image, and video ads on a webpage.
Product Marketing
Image Marketing
Display Marketing
Search Engube Marketing
It is optimizing websites to increase their visibility in search engine’s unpaid results, also known as organic, natural or earned results.
Search Engine Optimization
Web Traffic Optomization
Google Search
Pay per Click
It is the increasing website traffic and visibility in search engine results pages through paid and unpaid (organic) methods.
Search Engine Optimization
Search Engine Marketing
Display Marketing
Content Marketing
Tick all which is/are not Social Media sites as listed.
Linkedln
Febstar
Which among the choices is/are not a typical goal or goals using digital marketing.
Generating Traffic
Lead Generation
Sales Generation
Improved Customer Services
Product & Services Generation.
Digital marketing can come up with a higher engagement compared to traditional marketing.
TRUE
FALSE
Digital Marketing doesn't need time commitment to manage it since it can be on autopilot.
True
False
Creating and sharing useful, relevant and quality content to achieve marketing goals.
Display Marketing
Content Marketing
Affiliate Marketing
Search Engine Marketing
Any design elements used online such as logo, colours, images, messaging, tone of voice and visual style should be in line with your corporate identity and design.
True
False
Target audience is the group of people that you believe are likely to be interested in your product or message.
True
False
______ ______ is the group of people that you believe are likely to be interested in your product or message.
(a)
(a) are representations of information and statistics in graphic format.
These are representations of information and statistics in graphic format.
Infographics
Advertisements
Marketing
None of the above
is an online platform where people connect, create and share opinions in online communities.
Business Directory
Social Media
Website
Web Application
Online Directory
The most common online presence where you business information on product and service offered.
Business Directory
Social Media
Website
Web Application
Online Directory
1st step in creating a web presence is
Register an appropriate website address
Design the site
Register a website hosting service
Build the site
Promote the site
2nd step in creating a web presence is
Register an appropriate website address
Design the site
Register with a website hosting service
Build the site
Promote the site
3rd step in creating a web presence is
Register an appropriate website address
Design the site
Register with a website hosting service
Build the site
Promote the site
5th step in creating a web presence is
Register an appropriate website address
Design the site
Register with a website hosting service
Build the site
Promote the site
Which among the choices in not an online marketing?
TV Ads & shows
SEO
Mobile
