This market refers to a specialized niche of group tourism dedicated to planning, booking, and facilitating conferences, seminars, and other events, which is a big moneymaker in the travel industry.

The acronym has slowly been falling out of favor in recent years, as some industry professionals hope to move away from the affiliation with rodents. Instead, many now refer to this niche market as the

In other countries, they regard it (MICE) as ...

An event where the primary activity of the

attendees is to attend educational session and

participate in discussions.

A meeting event as part of a

programme which is offered to its participants to reward a previous

performance.

A participatory meeting designed for discussion,

fact finding, problem-solving, consultation. Although, not generally limited in time, conferences are usually of short duration with specific objectives.

An event at which the primary activity of the attendees is to visit exhibits on the show floor for the purpose of public relations, sales and / or marketing.

Is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. The most common conventions are based upon industry, profession, and fandom.

An exhibit of products and services

targeted to a specific clientele and not open to public.

A lecture and dialogue allowing participants to share in a particular field

under the guidance of an expert discussion leader.

A training session in which participants,

often through exercises, develop skills and knowledge

in a given field.

Small group sessions, panels, workshops, or

presentations offered concurrently within the

event, formed to focus on specific subjects.

An important formal meeting

between leaders of governments from two or more

countries.

Instructional technique using a group of people chosen to discuss a topic in front of an audience.

an organization promoting the advancement of MICE.

TPB is the acronym for...

TOURISM PROMOTIONS BOARD is formerly ...

exists to market and promote the Philippines domestically and internationally as a world- class tourism and MICE destination

is an attached agency of the Department of Tourism.

Exhibitions have been going on since the

____________

when traders would hold occational encampments and entertainers

would find a ready festive audience.