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Environmental Marketing

Total questions: 20

Worksheet time: 17mins

Name
Class
Date
1.

Which group suggests the four areas need to be considered for identifying a product as being green?

a)

The Michael Porters Group

b)

Friends of the Earth International

c)

Justice League for Climate Change

d)

Greenpeace Group

2.

According to Rahmansyah (2013) there should be considered to call a product as a green product  . Give only 3 characteristics of green product:

a)

a. toxic

recycled or

recyclable

materials

b. environmental

harmful

materials

c. animal in

product

testing

b)

a. harmless

during

consumption

b. use less

energy and

resources

c. produce less

rubbish from

the package

c)

a. use

simple

packaging

b. provide

product

refill

c. contain

no toxic

d)

a. use less

energy and

resources

b. produce less

rubbish from

the package

c. use

environmental

harmful

materials

3.

According to Solaiman, Osman & Halim (2015) there are areas of green product need to be considered for identifying a product as being green. What are those areas?

a)

Design, label, Innovative and Marketable

b)

Sustaining, Disruptive, Incremental and Radical

c)

Content, Positioning, Structure and Packaging

d)

Profit, Customer Satisfaction,

Eco-Friendly and Harmless

4.

According to McDaniel & Rylander (2018), they outlined that this concept have been misplaced to intensely satisfy customers’ needs only and disregard interest of the community and the environment.

a)

Marketing Management

b)

Marketing

c)

Approaches in Green Marketing 

d)

Level of Greenness

5.

It is a reactive approach a company takes to counter critics from publics regarding to publication of its green stance.

a)

Level of Greenness

b)

Types of Approach

c)

Green Spinning

d)

Challenges in Practicing Green Marketing

6.

It is an approach in which company does green in its marketing with minimum proportion in order to avoid possible negative consequences.

a)

Holistic Approach

b)

Defensive Approach

c)

Assertive Approach

d)

Green Harvesting

7.

An approach where you use the ideas and concepts to decide how you're going to communicate your products to specifically chosen target audiences.

a)

Targeting

b)

Segmentation

c)

Positioning

d)

The STP Approach

8.

It is defined as a business functioning in a capacity where no negative impact is made on the local or global environment, the community, or the economy.

a)

Social Business

b)

Green Business

c)

Social Enterprise

d)

Sustainable Business

9.

It is about lying (by using indefinite terms), lying by omission (generating false claims) or lying through lack of clarity (manipulating claims to exclude necessary information).

a)

Greenwashing

b)

Environmental Brainwashing

c)

Environmental Whitebashing

d)

Claim Greenwashing

10.

A method used to deal with those control standards of conduct such as ethics officers, ethics committees, or compliance officers.

a)

Confusion

b)

Fronting

c)

Bribing

d)

Posturing

11.

It refers to packaging that produce less waste and uses degradable materials (Gonzales, Van Huynh, & Yousef, 2009).

a)

Zero Waste

b)

Sustainable Packaging

c)

Green Product

d)

Recyclable Materials

12.

It serves as a proof placed on products that a certification was awarded to a manufacturer deemed as ecologically safe.

a)

Eco-marketing

b)

Green Washer

c)

Eco-label

d)

ISO Certification

13.

It was introduced by Kotler in 1976 stated that this is a responsibility of an organization to define needs, wants and interests of the target market and satisfy them better and more effective than the competitors.

a)

Green Marketing

b)

Societal Marketing

c)

Traditional Marketing

d)

Eco-Marketing

14.

The characteristics commonly used for defining market segmentation are:

a)

geographic location,

demographic/

socioeconomic, age, gender

b)

behavioral, psychographic, emotional, physical

c)

demographic/

socioeconomic, behavioral, psychographic, geographic location

d)

attitudes, behavior, values, knowledge

15.

It refers to the study on positive and negative impacts of marketing activities on particularly pollution, energy decrease, and non-energy resources decrease.

a)

Societal Marketing

b)

Green Marketing

c)

Ecological Marketing

d)

Enviropreneur Marketing

16.

Which of the following environmental advocate made and hosted the controversial environmental movie-documentary and movement shown in mid-2000s and in 2018?

a)

Ferdinand Piano

b)

Donald Trump

c)

Elon Musk

d)

Al Gore

17.

Which of the following is in the herbal product featured in the book that is produced by Sido Muncul?

a)

gincalamansi

b)

jamu

c)

soju

d)

kaiju

18.

Based on the five groups in degree of greenness, who believe in environmental problems in theory but perceive green product as expensive.

a)

Greenback green

b)

True Blue green

c)

The Grousers

d)

The Spouts

19.

Which of the following is referred to as a marketing tactic deployed to target a small and very specific market segment.

a)

Target Marketing

b)

Niche Marketing

c)

Green Marketing

d)

Green Targeting

20.

In Chapter 2, there are 3 ways stakeholders affect the company to do green. All three belongs to that except for?

a)

They may directly threaten

b)

They may directly cooperate

c)

Expose their malpractices publicly

d)

Directly influence business activities