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WorksheetsEnvironmental Marketing
Total questions: 20
Worksheet time: 17mins
Which group suggests the four areas need to be considered for identifying a product as being green?
The Michael Porters Group
Friends of the Earth International
Justice League for Climate Change
Greenpeace Group
According to Rahmansyah (2013) there should be considered to call a product as a green product . Give only 3 characteristics of green product:
a. toxic
recycled or
recyclable
materials
b. environmental
harmful
materials
c. animal in
product
testing
a. harmless
during
consumption
b. use less
energy and
resources
c. produce less
rubbish from
the package
a. use
simple
packaging
b. provide
product
refill
c. contain
no toxic
a. use less
energy and
resources
b. produce less
rubbish from
the package
c. use
environmental
harmful
materials
According to Solaiman, Osman & Halim (2015) there are areas of green product need to be considered for identifying a product as being green. What are those areas?
Design, label, Innovative and Marketable
Sustaining, Disruptive, Incremental and Radical
Content, Positioning, Structure and Packaging
Profit, Customer Satisfaction,
Eco-Friendly and Harmless
According to McDaniel & Rylander (2018), they outlined that this concept have been misplaced to intensely satisfy customers’ needs only and disregard interest of the community and the environment.
Marketing Management
Marketing
Approaches in Green Marketing
Level of Greenness
It is a reactive approach a company takes to counter critics from publics regarding to publication of its green stance.
Level of Greenness
Types of Approach
Green Spinning
Challenges in Practicing Green Marketing
It is an approach in which company does green in its marketing with minimum proportion in order to avoid possible negative consequences.
Holistic Approach
Defensive Approach
Assertive Approach
Green Harvesting
An approach where you use the ideas and concepts to decide how you're going to communicate your products to specifically chosen target audiences.
Targeting
Segmentation
Positioning
The STP Approach
It is defined as a business functioning in a capacity where no negative impact is made on the local or global environment, the community, or the economy.
Social Business
Green Business
Social Enterprise
Sustainable Business
It is about lying (by using indefinite terms), lying by omission (generating false claims) or lying through lack of clarity (manipulating claims to exclude necessary information).
Greenwashing
Environmental Brainwashing
Environmental Whitebashing
Claim Greenwashing
A method used to deal with those control standards of conduct such as ethics officers, ethics committees, or compliance officers.
Confusion
Fronting
Bribing
Posturing
It refers to packaging that produce less waste and uses degradable materials (Gonzales, Van Huynh, & Yousef, 2009).
Zero Waste
Sustainable Packaging
Green Product
Recyclable Materials
It serves as a proof placed on products that a certification was awarded to a manufacturer deemed as ecologically safe.
Eco-marketing
Green Washer
Eco-label
ISO Certification
It was introduced by Kotler in 1976 stated that this is a responsibility of an organization to define needs, wants and interests of the target market and satisfy them better and more effective than the competitors.
Green Marketing
Societal Marketing
Traditional Marketing
Eco-Marketing
The characteristics commonly used for defining market segmentation are:
geographic location,
demographic/
socioeconomic, age, gender
behavioral, psychographic, emotional, physical
demographic/
socioeconomic, behavioral, psychographic, geographic location
attitudes, behavior, values, knowledge
It refers to the study on positive and negative impacts of marketing activities on particularly pollution, energy decrease, and non-energy resources decrease.
Societal Marketing
Green Marketing
Ecological Marketing
Enviropreneur Marketing
Which of the following environmental advocate made and hosted the controversial environmental movie-documentary and movement shown in mid-2000s and in 2018?
Ferdinand Piano
Donald Trump
Elon Musk
Al Gore
Which of the following is in the herbal product featured in the book that is produced by Sido Muncul?
gincalamansi
jamu
soju
kaiju
Based on the five groups in degree of greenness, who believe in environmental problems in theory but perceive green product as expensive.
Greenback green
True Blue green
The Grousers
The Spouts
Which of the following is referred to as a marketing tactic deployed to target a small and very specific market segment.
Target Marketing
Niche Marketing
Green Marketing
Green Targeting
In Chapter 2, there are 3 ways stakeholders affect the company to do green. All three belongs to that except for?
They may directly threaten
They may directly cooperate
Expose their malpractices publicly
Directly influence business activities
