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WorksheetsChapter 12: Selling Overview
Total questions: 38
Worksheet time: 19mins
Careers in sales are limited to one or two fields.
True
False
Customers who have developed brand loyalty for a product will use routine decision making.
True
False
In retail selling, demonstrating vacuuming and dusting might be examples of the approach to the sale.
True
False
Salespeople are connected while away from an office through mobile devices or laptops programmed to interface with company computer systems.
True
False
After visiting a customer, a sales representative rarely reports on the sales call.
True
False
What type of sales techniques are prohibited by most businesses?
overly enthusiastic
illegal and damaging to reputation
subliminal suggestion
online techniques
The Anthony family hired a travel agent to help arrange a vacation. They have already planned and taken trips to many U.S. destinations. What type of decision making will they likely use to plan their trip?
extensive
routine
emotional
limited
What system involves finding customers and keeping them satisfied?
customer relationship management
customer satisfaction system
business-to-customer management
computerized customer search
Jason has always purchased Apple products since he has never had problems with those products. He has decided to upgrade to an iPhone with the latest features. What decision-making process has he used?
brand loyalty decision making
limited decision making
routine decision making
stable decision making
What protects customers from fraudulent or unethical selling practices?
established trust
online disclosures
sales regulations
local watchdogs
The four steps used by sales managers when training new sales personnel are: explanation, ____________________, trial, and critique.
demonstration
sales managers
quota
loyalty
Among other duties, _______________ establish the guidelines and policies for the sales team.
cold call
illegal
sales managers
Jill exceeded the sales ____________________ that was the goal set for the month by her manager.
Oracle
loyalty
quota
The owner of Ashland Auto Supplies knows many of his customers since the store has been in business for 43 years. To show appreciation, he offers regular patrons rewards through a customer ____________________ program.
cold call
loyalty
demonstration
quota
Jamie and Craig started a skateboard business in Craig’s garage. Now they have so many customers that they must find and rent store space. Selecting the space will require ____________________ decision making.
demonstration
extensive
illegal
Oracle
Subscription CRM services are sometimes purchased and customized for businesses by Web-based companies, such as ______________ CRM OnDemand.
Oracle
illegal
demonstration
quota
Companies can solidify their relationships with customers by using _______________ as a quick and efficient method of communication.
cold call
quota
extensive
Richard promised his customer delivery of a new flat-screen television in one week, just in time for the Super Bowl, even though it would actually take two weeks to arrive. This sales tactic was ethically wrong and _______________.
illegal
quota
loyalty
extensive
Sales representatives will make a _______________ when they visit a customer without an appointment.
loyalty
quota
cold call
demonstration
Help customers make satisfying buying decisions with ongoing relationship.
personal selling
salespeople
selling
commission
Online purchases and product information.
sales contract
company Web site
organizational selling
social media
Little or no previous experience with an item.
telemarketing
extensive decision making
personal selling
salespeople
Sales exchanges between two or more companies.
sales contract
company Web site
organizational selling
social media
Gather information about customers and advise on products suited to need.
telemarketing
extensive decision making
personal selling
salespeople
Companies in touch with customers via Facebook and Twitter.
sales contract
company Web site
organizational selling
social media
Product or service offered, how much, at what price.
sales contract
company Web site
organizational selling
social media
Phone solicitation to make a sale.
telemarketing
extensive decision making
personal selling
salespeople
Direct contact between a salesperson and a customer.
telemarketing
extensive decision making
personal selling
salespeople
Payment when item sells.
personal selling
salespeople
selling
commission
What are the 4 Ps of marketing?
Product, Pattern, Person, & Persistence
Product, Price, Promotion, & Place
Price, Place, Principles, & Promotion
Place, Participation, Partner, & Person
What is non-verbal communication?
What we speak
What we write
Body Language
None of the options
Using technology such as social media that people and companies use for calling public attention to a product or service
Marketing
Promotion
Advertising
Merchandise
A ______________ is someone who buys goods or services from a company.
Producer
Customer
Seller
Resource
A ________________ is a group of workers who provide goods or services.
customer
business
school
hospital
___________________ make and sell goods to customers.
Consumers
People
Producers
Budget
____________ are things that can be made and sold.
Goods
Services
Stores
Budgets
______________ make and sell goods to customers.
Pencils
Bunny rabbits
Goods
Producers
How much money a person pays for a good or service is the __________.
customer
producer
price
scarcity
