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Chapter 12: Selling Overview

Total questions: 38

Worksheet time: 19mins

Name
Class
Date
1.

Careers in sales are limited to one or two fields.

a)

True

b)

False

2.

Customers who have developed brand loyalty for a product will use routine decision making.

a)

True

b)

False

3.

In retail selling, demonstrating vacuuming and dusting might be examples of the approach to the sale.

a)

True

b)

False

4.

Salespeople are connected while away from an office through mobile devices or laptops programmed to interface with company computer systems.

a)

True

b)

False

5.

After visiting a customer, a sales representative rarely reports on the sales call.

a)

True

b)

False

6.

What type of sales techniques are prohibited by most businesses?

a)

overly enthusiastic

b)

illegal and damaging to reputation

c)

subliminal suggestion

d)

online techniques

7.

The Anthony family hired a travel agent to help arrange a vacation. They have already planned and taken trips to many U.S. destinations. What type of decision making will they likely use to plan their trip?

a)

extensive

b)

routine

c)

emotional

d)

limited

8.

What system involves finding customers and keeping them satisfied?

a)

customer relationship management

b)

customer satisfaction system

c)

business-to-customer management

d)

computerized customer search

9.

Jason has always purchased Apple products since he has never had problems with those products. He has decided to upgrade to an iPhone with the latest features. What decision-making process has he used?

a)

brand loyalty decision making

b)

limited decision making

c)

routine decision making

d)

stable decision making

10.

What protects customers from fraudulent or unethical selling practices?

a)

established trust

b)

online disclosures

c)

sales regulations

d)

local watchdogs

11.

The four steps used by sales managers when training new sales personnel are: explanation, ____________________, trial, and critique.

a)

demonstration

b)

sales managers

c)

quota

d)

loyalty

12.

Among other duties, _______________ establish the guidelines and policies for the sales team.

a)

cold call

b)

illegal

c)

e-mail

d)

sales managers

13.

Jill exceeded the sales ____________________ that was the goal set for the month by her manager.

a)

Oracle

b)

loyalty

c)

quota

d)

e-mail

14.

The owner of Ashland Auto Supplies knows many of his customers since the store has been in business for 43 years. To show appreciation, he offers regular patrons rewards through a customer ____________________ program.

a)

cold call

b)

loyalty

c)

demonstration

d)

quota

15.

Jamie and Craig started a skateboard business in Craig’s garage. Now they have so many customers that they must find and rent store space. Selecting the space will require ____________________ decision making.

a)

demonstration

b)

extensive

c)

illegal

d)

Oracle

16.

Subscription CRM services are sometimes purchased and customized for businesses by Web-based companies, such as ______________ CRM OnDemand.

a)

Oracle

b)

illegal

c)

demonstration

d)

quota

17.

Companies can solidify their relationships with customers by using _______________ as a quick and efficient method of communication.

a)

cold call

b)

quota

c)

extensive

d)

e-mail

18.

Richard promised his customer delivery of a new flat-screen television in one week, just in time for the Super Bowl, even though it would actually take two weeks to arrive. This sales tactic was ethically wrong and _______________.

a)

illegal

b)

quota

c)

loyalty

d)

extensive

19.

Sales representatives will make a _______________ when they visit a customer without an appointment.

a)

loyalty

b)

quota

c)

cold call

d)

demonstration

20.

Help customers make satisfying buying decisions with ongoing relationship.

a)

personal selling

b)

salespeople

c)

selling

d)

commission

21.

Online purchases and product information.

a)

sales contract

b)

company Web site

c)

organizational selling

d)

social media

22.

Little or no previous experience with an item.

a)

telemarketing

b)

extensive decision making

c)

personal selling

d)

salespeople

23.

Sales exchanges between two or more companies.

a)

sales contract

b)

company Web site

c)

organizational selling

d)

social media

24.

Gather information about customers and advise on products suited to need.

a)

telemarketing

b)

extensive decision making

c)

personal selling

d)

salespeople

25.

Companies in touch with customers via Facebook and Twitter.

a)

sales contract

b)

company Web site

c)

organizational selling

d)

social media

26.

Product or service offered, how much, at what price.

a)

sales contract

b)

company Web site

c)

organizational selling

d)

social media

27.

Phone solicitation to make a sale.

a)

telemarketing

b)

extensive decision making

c)

personal selling

d)

salespeople

28.

Direct contact between a salesperson and a customer.

a)

telemarketing

b)

extensive decision making

c)

personal selling

d)

salespeople

29.

Payment when item sells.

a)

personal selling

b)

salespeople

c)

selling

d)

commission

30.

What are the 4 Ps of marketing?

a)

Product, Pattern, Person, & Persistence

b)

Product, Price, Promotion, & Place

c)

Price, Place, Principles, & Promotion

d)

Place, Participation, Partner, & Person

31.

What is non-verbal communication?

a)

What we speak

b)

What we write

c)

Body Language

d)

None of the options

32.

Using technology such as social media that people and companies use for calling public attention to a product or service

a)

Marketing

b)

Promotion

c)

Advertising

d)

Merchandise

33.

A ______________ is someone who buys goods or services from a company.

a)

Producer

b)

Customer

c)

Seller

d)

Resource

34.

A ________________ is a group of workers who provide goods or services.

a)

customer

b)

business

c)

school

d)

hospital

35.

___________________ make and sell goods to customers.

a)

Consumers

b)

People

c)

Producers

d)

Budget

36.

____________ are things that can be made and sold.

a)

Goods

b)

Services

c)

Stores

d)

Budgets

37.

______________ make and sell goods to customers.

a)

Pencils

b)

Bunny rabbits

c)

Goods

d)

Producers

38.

How much money a person pays for a good or service is the __________.

a)

customer

b)

producer

c)

price

d)

scarcity