WorksheetsMarketing 2nd Semester Test
Total questions: 40
Worksheet time: 37mins
Place
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Goods or services that are sold
Where goods or services are available
Promotion
The cost to the buyer of goods or services
Where goods or services are available
Informing customers about products and persuading them to buy them
Goods or services that are sold
Price
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Where goods or services are available
Goods or services that are sold
Marketing that utilizes Internet and online based technologies is known as ...
Relationship Marketing
Traditional Marketing
Digital Marketing
Cause Marketing
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
Name that function: Designing, producing, maintaining, and improving products or services to meet changing needs and wants.
Marketing Information Management
Financing
Pricing
Product/Service Management
Distribution
Name that function: Moving products from the producer to the consumer.
marketing information management
financing
pricing
product service management
distribution
Name that function: What the consumer pays based on expenses, consumer demand and profit margin.
financing
pricing
promotion
product service management
selling
Consumers who purchase goods and services for personal use.
Organizational market
Consumer market
Marketing
Target market
Utility
The group of people most likely to become customers, identified for a specific marketing program.
Target market
Market share
Marketing
Consumer market
Utility
What does S stand for in SWOT?
small
strong
strengths
slow
What does W in SWOT stand for?
weather
weaknesses
wrong
wide
What does O in SWOT stand for?
open
only
opportunities
open-minded
What does T in SWOT stand for?
true
threats
trade
troubles
Positive and controllable factors that contribute to the success of parks
Strength
Weaknesses
Opportunities
Threat
Positive factors that are not within the control of the business.
Strength
Weaknesses
Opportunities
Threat
Things your competitor does better than you.
Strength
Weakness
Opportunity
Threat
"Buy today!"
association
must-have
sale
call to action
Informs the consumer about how the product works
informational
claim
hype
humor
With every purchase, you'll be entered to win!
repetition
prizes
sale
must-have
Discounting an item to encourage consumers to make the purchase
sales and price
gifts
repetition
fear
Have it your way
Burger King
Red Robin
McDonalds
What-A-Burger
“Taste the rainbow”
Skittles
Starburst
Jolly Rancher
Air Head
What information is required to be included in the nutritional labeling of food products?
Color, texture, smell
Cooking instructions, allergens, country of origin
Serving size, calories, total fat, saturated fat, trans fat, cholesterol, sodium, total carbohydrates, dietary fiber, sugars, protein, vitamins, and minerals.
Price, brand, expiration date
What is the purpose of listing ingredients on a product's label?
To hide the product's ingredients
The purpose is to inform consumers about the product's contents.
To confuse consumers
To make the label colorful
Better packaging helps to maintain the quality of the product and reachability of the product in the consumer’s hand without spillages is said to be?
Convenience
Protection
Containment
Economy
Which one of the functions mentioned below is need for petroleum products?
Convenience
Economy
Promotion
Protection
Branding is
the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition
is a device that legally identifies ownership of a registered brand or trade name
The process of working toward maximizing recognition of a particular brand
Consumer preference for a particular brand as compared to competitor products or services
_____ occurs when two companies are jointly involved in the manufacturing and marketing of a product.
Multi-branding
Brand licensing
Value Proposition
Co-Branding
Proctor and Gamble owns several products (such as Charmin and Pantene). P&G is a _____ brand
generic
private label
corporate
national
How a company is perceived by customers is their brand _____.
perception
identity
image
name
Which statement best describes "Price"?
The cost of producing items
The amount customers are charged for items
The profit earned from selling items
What is Loss Leader pricing?
A product is sold at production cost price
A product is sold at less than cost price
A product is sold to make a small profit
Supply more CDs
Supply fewer CDs
Quantity supplied will not change
What is the Equilibrium Price?
1
2
3
4
