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WorksheetsTOPIC 4: A. SOCIAL MEDIA MIX
Total questions: 10
Worksheet time: 5mins
Strategi yang harus dimiliki sebuah brand , agar terlihat berbeza dengan pesaing
Strategi di mana staf bekerja dengan lebih disiplin
Strategi harga; bagaimana menjual dengan harga murah
USP means
under selling point
unique selling point
unique sales point
Customer loyalty means
customers keep buying
customers stop buying
You conduct a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.
Strength
Weakness
Opportunity
Threat
Which of the following SWOT elements are internal factors for a business?
Opportunities and Threats
Strengths and Weaknesses
Strengths and Opportunities
Weaknesses and Threats
Which of the following is false regarding why a SWOT Analysis is used?
To build on the strengths of a business
To minimize the weaknesses of a business
To reduce opportunities available to a business
To counteract threats to a business
Which of the following could be a threat?
Changes in technology
A market vacated by an ineffective competitor
Location of your business
Lack of marketing expertise
What does SWOT stand for?
Strengths, wellbeing, opportunities, threat
Sudden weaknesses, outstanding threats
Social ways of overcoming threats
Strengths, weaknesses, opportunities, threats
What is the purpose of performing a SWOT Analysis?
Identifies internal and external factors that may affect the business future performance.
Access a organisations performance
Evaluates whether the business venture is a good idea.
Gives the management team a broader view on the potential opportunity
Mr. Jonas discovered that a new competitor has entered the market. At which stage of the SWOT analysis would this discovery probably be made?
Analysis of strengths
Analysis of weaknesses
Analysis of opportunities
Analysis of threats
