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TOPIC 4: A. SOCIAL MEDIA MIX

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.
Apakah yang dimaksud dengan USP "Unique Selling Point"?
a)

Strategi yang harus dimiliki sebuah brand , agar terlihat berbeza dengan pesaing

b)
Strategi yang membuat kerja lebih cepat
c)

Strategi di mana staf bekerja dengan lebih disiplin

d)

Strategi harga; bagaimana menjual dengan harga murah

2.

USP means

a)

under selling point

b)

unique selling point

c)

unique sales point

3.

Customer loyalty means

a)

customers keep buying

b)

customers stop buying

4.

You conduct a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

5.

Which of the following SWOT elements are internal factors for a business?

a)

Opportunities and Threats

b)

Strengths and Weaknesses

c)

Strengths and Opportunities

d)

Weaknesses and Threats

6.

Which of the following is false regarding why a SWOT Analysis is used?

a)

To build on the strengths of a business

b)

To minimize the weaknesses of a business

c)

To reduce opportunities available to a business

d)

To counteract threats to a business

7.

Which of the following could be a threat?

a)

Changes in technology

b)

A market vacated by an ineffective competitor

c)

Location of your business

d)

Lack of marketing expertise

8.

What does SWOT stand for?

a)

Strengths, wellbeing, opportunities, threat

b)

Sudden weaknesses, outstanding threats

c)

Social ways of overcoming threats

d)

Strengths, weaknesses, opportunities, threats

9.

What is the purpose of performing a SWOT Analysis?

 

a)

Identifies internal and external factors that may affect the business future performance.

b)

Access a organisations performance

c)

Evaluates whether the business venture is a good idea.

d)

Gives the management team a broader view on the potential opportunity

10.

Mr. Jonas discovered that a new competitor has entered the market. At which stage of the SWOT analysis would this discovery probably be made?

a)

Analysis of strengths

b)

Analysis of weaknesses

c)

Analysis of opportunities

d)

Analysis of threats