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WorksheetsComponent 3 - Promotion Quiz (KO1/Block 1)
Total questions: 10
Worksheet time: 10mins
Which of the following is an immediate aim in carrying out promotion?
Increase Profits
Increase prices overtime
Make People aware of the business and improve brand image
Reduce Costs
Which of the following refers to the techniques used to communicate with customers?
Promotional benefits
Media
Promotional Mix
Advertising
Moving images, print, ambient, digital and audio are all types of ___________.
Sales Promotions
Personal Selling
Public Relations
Advertising
When sales agents contact customers directly they are using ____________.
Advertising
Sales Promotions
Personal Selling
Public Relations
Using press releases, exhibitions, sponsorship or promotional stunts are all examples of _________________.
Advertising
Sales Promotion
Personal Selling
Public Relations
This method of promotion will allow customers to ask questions and give feedback, enabling sales staff to gain a better understanding of customer needs. It is _______.
Advertising
Sales Promotions
Personal Selling
Public Relations
Using mail order catalogues, magazines, telemarketing & digital mail are all types of
Sales Promotion
Personal Selling
Public Relations
Direct Marketing
Using Public Relations usually has the clear purpose of _________.
Generating positive brand image
Persuading people to make purchases
Better understanding customer
Introducing customers to a new product
Direct marketing occurs when a business uses which of the following methods?
Print and billboard advertising
BOGOF's, loyalty schemes
Email or video conferencing
Direct mail, catalogues
What do the following terms refer to? Moving Images, Print, Ambient, Digital, Audio
Advertising Methods
Sales Promotion Methods
Personal Selling Methods
