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Component 3 - Promotion Quiz (KO1/Block 1)

Total questions: 10

Worksheet time: 10mins

Name
Class
Date
1.

Which of the following is an immediate aim in carrying out promotion?

a)

Increase Profits

b)

Increase prices overtime

c)

Make People aware of the business and improve brand image

d)

Reduce Costs

2.

Which of the following refers to the techniques used to communicate with customers?

a)

Promotional benefits

b)

Media

c)

Promotional Mix

d)

Advertising

3.

Moving images, print, ambient, digital and audio are all types of ___________.

a)

Sales Promotions

b)

Personal Selling

c)

Public Relations

d)

Advertising

4.

When sales agents contact customers directly they are using ____________.

a)

Advertising

b)

Sales Promotions

c)

Personal Selling

d)

Public Relations

5.

Using press releases, exhibitions, sponsorship or promotional stunts are all examples of _________________.

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Public Relations

6.

This method of promotion will allow customers to ask questions and give feedback, enabling sales staff to gain a better understanding of customer needs. It is _______.

a)

Advertising

b)

Sales Promotions

c)

Personal Selling

d)

Public Relations

7.

Using mail order catalogues, magazines, telemarketing & digital mail are all types of

a)

Sales Promotion

b)

Personal Selling

c)

Public Relations

d)

Direct Marketing

8.

Using Public Relations usually has the clear purpose of _________.

a)

Generating positive brand image

b)

Persuading people to make purchases

c)

Better understanding customer

d)

Introducing customers to a new product

9.

Direct marketing occurs when a business uses which of the following methods?

a)

Print and billboard advertising

b)

BOGOF's, loyalty schemes

c)

Email or video conferencing

d)

Direct mail, catalogues

10.

What do the following terms refer to? Moving Images, Print, Ambient, Digital, Audio

a)

Advertising Methods

b)

Sales Promotion Methods

c)

Personal Selling Methods