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WorksheetsETE3 Business Validation
Total questions: 15
Worksheet time: 5mins
Alexander Osterwalder's Business Canvas Model covers ______ key elements.
7
9
11
12
The 4 Ps in a marketing mix are: Product, Price, Promotion and ________
People
Process
Place
Position
Product validation can be done in a number of ways except _______
e-surveys
group interviews
individual interviews
google search
A company can make money in different ways but not through
online sales
retail sales
franchises
grants
To give a very short description of your startup with conviction and enthusiasm is called _____
Survey Monkey
Elevator pitch
Shark Tank
Survata
This is a _______
E survey template
Simulated Company Model
Business Plan
Business Model Canvas
A company selects 30 customers to test their response to a new product. They place their new product with competitors' products and invite the customers to select what they like. This is called ______
simulated test marketing
sales wave research
controlled test marketing
product identification test
An example of a logistical expense is _____
Advertisement expense
Office staff salary
Rent paid for warehouse
Water & electricity expense
Close ended questions include all of the following except ______
rating scale (eg 1 to 5 stars given to a mpvie)
Likert scale (eg 5 point scale to show whether you approve or disapprove a product)
dichotomous questions (ef Yes/No or True/False)
social media reviews
Who among ther following is a key partner in the Business Model Canvas?
Suppliers
Bloggers
Franchisees
All of the above
It is important to gather feedback from target customers to help to _____
increase sales.
to reduce marketing costs.
make better business decisions.
reduce competition from other business owners.
In quantitative analysis (using mathematical and statistical means to do research), we start by ____
framing an hypothesis.
gathering data from customers.
preparing a scatter daigram.
testing the problem statement
"What factors do you consider when selecting hotels for a tour?" This is an example of
a close-ended question
an open-ended question
an opinion poll
a rating scale
A clothing star used Lazada and Shopee platforms to sell its goods. Which marketing mix heading will this come under?
promotion
product
price
place
The Factory Outlet is a department store that sells fashionable clothes at bargain prices. They claim their products are the cheapest in the country. Under which heading will this be reflected in a Business Canvas Model?
Customer relationship
Revenue streams
Key activities
Value proposition
