WorksheetsMarketing Mix
Total questions: 15
Worksheet time: 23mins
The marketing mix is the strategy or set of actions a company uses to market its product or brand.
True
False
What are the 4P's of Marketing?
Product, Place, Promotion, Promote
Product, Price, Place, Promotion
Promotion, Price, Place, Providing
Promotion, Price, Profit, Product
The product is what you’re offering to the market. It MUST be a good, service, or idea.
True
False
You cannot utilize the other elements without this part of the mix.
Product
Price
Place
Promotion
A service is tangible.
True
False
Pricing strategies should reflect what customers are willing and able to pay.
True
False
In most cases, a positive response means customers buy the product.
True
False
The goal of distribution is to create convenience and make it easier for the customer to obtain your product.
True
False
The promotion element of the marketing mix refers to distributing your products to make sure they get into the hands of the customers at the right place and right time.
True
False
What is an example of a durable good?
Pencil
Play
Sandwich
Truck
What is an example of a nondurable good?
Car
Granola bar
Smartphone
LED light bulb
Which of the following is a service?
Mac laptop computer
Hulu streaming service
Merriam-Webster dictionary
Breckenridge ski resort
Read the advertisement from De Beers jewelry store. “A diamond is forever.” What type of product is marketed in this ad?
a good
a person
a place
a service
How does marketing benefit society?
as companies grow, all employees save more money.
if a company is successful, governments function properly and efficiently.
job creation, increased tax revenue, and more choices for buyers.
by informing potential customers about the results they should expect from using certain products.
What role does marketing play in a private enterprise system?
It limits the number of options people have for buying products and services.
It provides the information customers need to make an appropriate buying decision.
It connects customers with businesses that can meet their wants and needs.
It prevents businesses from sharing information that isn’t relevant in meeting needs.
