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WorksheetsTopic 1.1 & 1.2 Business
Total questions: 15
Worksheet time: 8mins
What do customers need
High prices
Good prices
Variety
How can you improve a dissatisfied customer's experience?
By actively listening to what they're saying.
By telling them you need to go to the manager to complain
Which of the following is a reason why businesses conduct market research?
To identify and understand:
Employee needs
Shareholder needs
Customer needs
Manager needs
An independent coffee shop offers customers a wide selection of coffee types. Which of the following customer needs is being met:
Convenience
Choice
Quality
Price
Ryobi sends out a survey to past purchasers of their portable drill
Primary
Secondary
Which of the following best describes a type of survey that involves asking a series of questions to respondents to find out specific information to meet business needs?
Observation
Questionnaire
Government report
Market report
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
True or False: primary research is very generic and not specific.
True
False
The positive feeling customers have about a business that meets their needs is
customer satisfaction
quality service
customer service
consistent quality service
Downloading and viewing instructional videos on how to use a product
Primary Research
Secondary Research
Reading a book about a research on certain topic
Primary Research
Secondary Research
Using the government statistics to find out about the favorite cereals among children
Primary research
Secondary research
Which of the following statements best describes the term, reward?
The probability that something will go wrong
The chance of loss or damage
When a hoped for outcome does not happen
The benefits gained through business activity
An entrepreneur has developed a unique product to launch into the market. Which of the following best describes how this new business idea came about?
An original idea
Adapting an existing product
Adapting an existing service
Adapting an existing idea
A product or service is obsolete when sales:
Start to rise
Rise rapidly
Growth slows
Fall or come to an end
