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WorksheetsMarketing Management
Total questions: 50
Worksheet time: 22mins
Involves cultural trends and observing customer behaviors.
introducing the product
evaluating acceptance
testing the product
generating ideas
A prototype is made and tested.
testing the product
evaluating customer acceptance
screening ideas
generating ideas
Evaluates proposed product in terms of size of market, potential sales, costs, profit potential, technology, the competition, and the level of risk involved.
screening ideas
testing the product
business proposal
introducing the product
Companies make plans relating to production, packaging, labeling, branding, promotion, and distribution.
Testing the product
developing the product
evaluating customer acceptance
generating ideas
This stage is also called "commercialization". New products are advertised to introduce benefits to consumers.
Developing the product
Testing the product
Developing a proposal
Introducing the product
Marketers track customer responses to the product.
Evaluating customer acceptance
Developing the product
Testing the product
Testing a product proposal
New product development generally involves ______ key steps.
9
8
10
5
Creativity is essential in this step of new product development.
Testing the product
Development of the product
Generating ideas
Introduction of the product
Which of the following phase involve selecting the best idea and dropping poor ideas?
Idea generation
Business Analysis
Market strategy development
Idea screening
Which of the following stages involve transforming a product concept into a physical product to offer workable market offering?
Business analysis
Product development
Marketing strategy development
Concept development and testing
Game Freak wish to introduce a new product into the market. First, they need to
screen ideas
brainstorm ideas
conduct business analysis
develop marketing strategy
The ideas generation can come from
employees
customers
competitors
ghost
Which one is NOT a stage in the PLC?
maturity
decline
growth
development
Which one is NOT a stage in the PLC?
maturity
decline
growth
development
Which one is NOT a stage in the PLC?
maturity
decline
growth
development
Which stage has rapid sales?
introduction
maturity
decline
growth
Which stage has lots of competitors?
growth
maturity
introduction
decline
What is a product extension?
longer production time
products with extension features
strategies to keep the product from declining
products that keep going through the different stages
Which stage requires lots of advertising?
introduction
growth
maturity
decline
Which stage has the least production costs?
introduction
maturity
decline
growth
What should a business do in the intro stage?
make lots of their product
build up sales
increase staff numbers
increase customer awareness
What could a business do in the decline stage?
remove the product from the market
use a product extension strategy
increase production
sack the directors and start again
Which stage has economies of scale?
introduction
growth
maturity
decline
What stage would Netflix be in? Discussion.
introduction
growth
maturity
decline
What stage would Kleenex handee towels be in? Discuss.
Introduction
Maturity
Decline
Growth
What stage has numbers of prototypes?
introduction
growth
maturity
decline
What stage would a business have large market share?
Intro
growth
maturity
decline
What stage could encourage niche markets?
intro
growth
maturity
decline
What stage would gluten free sausages be in?
intro
growth
maturity
decline
What has Coke Cola done to its product to survive?
change the recipe
change the bottle
change the size
change the logo
What stage will have decreases in production?
intro
growth
maturity
decline
What stage has least competitors?
intro
maturity
decline
growth
Which stage would Nivea men's moisturiser be in? Discuss.
intro
maturity
decline
growth
Which statement best describes "Price"?
The cost of producing items
The amount customers are charged for items
The profit earned from selling items
What is Loss Leader pricing?
A product is sold at production cost price
A product is sold at less than cost price
A product is sold to make a small profit
What is price skimming?
An initially high price charged to customer which will reduce over time
An initially low price charged to customer which will increase over time
A steady price charged to customer regardless of product age
What is an advantage of price skimming?
Gains market share
Covers costs and breaks even
Allows an organisation to make the largest profit possible
What is Promotional pricing?
When a business offers different prices to different customers
When a business reduces price to below production cost to clear stock
When a business offers a short term special offer such as buy one get one free to gain interest and increase sales
What is meant by Psychological pricing strategy?
Items are offered at an uneven number to appear cheaper encouraging sales (eg £9.99)
Items are sold using a special promotional offer which is brightly coloured and attracts attention
Items are sold at production cost price to attract customers into the store and increase purchases
What is the aim of Loss Leader pricing strategy?
To increase profit
To make customers aware of entire product range
To attract new and existing customers and increase sales of other items
Which pricing strategy involves setting prices based on the costs for producing, distributing and selling the product plus a fair rate of return for its effort and risk?
Customer Value-Based Pricing
Competition-Based Pricing
Cost-Based Pricing
Dynamic Pricing
Which of the following Pricing Strategies describes when you take the cost of producing a good and add on a percentage of profit to arrive at the selling price?
Cost-plus pricing
Low pricing
Promotional Pricing
High pricing
What are 3 things pricing may be based on?
Product, promotion, and service
Cost, Demand, and Competition
Cost, Demand, and Customers
Price, Promotion, Professionalism
Why Nike shoes so EXPENSIVE? pick the best answer.
NIKE looks great for all casual activities
Runners run smoothly when wearing this type of shoes
Nike has cutting -edge technology you won't find anywhere else
Nike is famous that why there are expensive
In setting your pricing strategy, we must NOT more focus on...
PROFIT
COST OF MATERIALS
CUSTOMER
COMPETITORS
Identify which of the concept is involved in the product of T-Shirts
Product
Price
Place
Promotion
A product must have the quality of
Having a good design
Satisfying the want and needs of customers.Same appearance as other products
Same appearance as other products
Both A and B
3. What is a product line?
Group of related product items.
One product item.
Most businesses use which 4 dimensions to describe their product mixes?
Width
Depth
Length
Long Product Mix
Consistency
What is the MAIN purpose of using a PLC?
to help with staffing issues
to improve customer service
to help make better marketing decisions over time
to lift salaries for directors
