WorksheetsIMC practice
Total questions: 12
Worksheet time: 8mins
Marketing method which is carried out through kiosk, telemarketing, door to door leafletm etc is called.......
Direct Marketing
Digital Marketing
Advertising
Local marketing
If you want to pay an amount of money to communicate your message on television to increase your brand awareness, you're applying...
direct marketing
personalized marketing
advertising
organic advertising
Mr. Dee wants to make a comparison between the Dell and HP laptop before making a decision to buy it, he is at the stage of...
Problem Recognition
Alternative Evaluation
Information Search
Purchase Decision
This is an example of....
Subliminal Advertising
Humor Message Appeal
Digital Marketing
None is correct
Too many marketing emails and advertising clutters cause a problem in marketing communication of the major message. What is that problem called?
Encoding
Decoding
Noise
Sender
If you want to hire a dermatologist (BS da liễu) to endorse your product, then what area of them that you believe will be a benefit of sharing the message?
Fear Appeal
Attractiveness
Power
Credibility
Which of the following is not considered as an aim of the message delivered by IMC
Writer oriented message
Clear message
Complementary use of the message
Consistent message
The salesperson who is responsible for handling repetitive sales that maintain positive relationship with consumers (buyers) is known as ?
Order taker
Missionary
None is correct
Marketer
Which of the following advantages are provided by Integrated Marketing Communication? (multiple choices)
Ensures maximum profit with minimum cost
Acts as a global platform for collaboration of various business , companies to expand the commercial market of the commodity
It provides consistent and clear message to its consumers
It is solitary in form and targets specific audience only
Promotion in the 4 Ps is covered by which of the following functions of marketing?
IMC
SWOT
BCG matrix
None
A model of the series of mental steps consumers move through as a result of marketing communications .
MCDP
SWOT
AIDA
AIIA
When consumers mention a specific brand first when asked about a product
aided recall
top-of-mind awareness
family brands
product breadth
