There will be ....questions

The Checkpoint 2 will be

What are the elements of the marketing mix?

Businesses need to charge prices they know their customers are willing and able to pay.

Which factor influencing price is this?

Which pricing strategy is used by a business that sells luxury items and wants the product to be exclusive?

Which pricing strategy is used when only one product is produced?

Which pricing strategy is used for innovative technological products?

Reem sells calendars.

Total cost: AED 4,000

Output: 100 units

Mark-up: 70%

Calculate the selling price for each phone charger.

Amna sells dresses in Ajman.

% change in quantity demanded: Increased by 40%

% change in price: Decreased by 20%

Calculate the Price Elasticity of Demand (PED) for Amna and choose the correct answer:

Which element of the marketing mix describes where a product is sold?

Saif has a strawberry farm. He needs to distribute the strawberries to the consumer quickly, while they are still fresh.

What type of factor that influences place decisions is this an example of?

Which part of the distribution channel consists of the business making the product?

Sara produces honey and wants to sell it internationally on www.uaehoney.com. She will offer discount codes and gift boxes to increase sales. Sara will be responsible for the storage and delivery of the honey.

Recommend an appropriate type of distribution.

Which part of product design describes how the product looks?

Which part of product design describes how easy it will be to make a profit?

Amna has a coffee shop in Fujairah. She wants to advertise to people living in Fujairah, but she has a limited budget. She plans to tell her customers about special offers and deals on a weekly basis. However, she cannot afford to pay an advertising agency to make professional advertisements.

Recommend a type of advertising for Amna’s business.

Are you ready for Checkpoint 2?