2. In creating Value Proposition, entrepreneurs will consider the basic elements:

(a)  

3.refers to how you sell your product or services to your customer. You will address the wants and desires of your customers.

(a)  

4. is a sage in market identification process that aims to determine the buyers with common needs and characteristics. Prospect customers are a market segment that an entrepreneurial venture intends to serve.

(a)  

5. (a)   the total market is divided according to geographical

location.

6. (a)   divided based on consumers

 Variables to consider

7. (a)   divided in terms of how customers think and believe

8. (a)   divided according to customers’ behavior pattern as they interact with a company.

9. An intangible thing or product that cannot be touched but the customer can feel the fulfillment.

(a)  

10. is like a size of the arena where the entrepreneurs will play their business.

(a)  

11. is a set of controllable and connected variables that a company gathers to  satisfy  a  customer  better  than  its  competitor. 

(a)  

12. (a)   refers to any goods or services that is produced to meet the consumers’ wants, tastes and preferences.

13. (a)   represents the location where  the  buyer  and  seller  exchange  goods  or  services. 

14. (a)   is the value of money in exchange for a product or service.

15. (a)   refers to the complete set of activities, which communicate the product, brand or service to the user.

Advertising by means of radio gives the advantage of selecting the territory and audience to which the message is to be directed. True or false?

17. In  public  relations,  the  article  that  features  your company is  not  paid  for.  True or False?

18. Personal selling occurs when an individual salesperson sells a product, service or solution to a client. True or False?

19. Direct marketing  is a  promotional  method that  involves  presenting information about your company, product, or service to your target customer without the use of an advertising middleman. True or False?

20. Packaging is a silent hero in the marketing world. True of False?

21. People  are  the  ultimate  marketing  strategy. True or False?

22. Companies use attractive colors, logos, symbols and captions to promote the product that can influence customer purchase decision. True or False

23. The  packaging  conveys  necessary  information  to  the  consumers. True or False?

24. A free trial is a way for a consumer to try a new product while eliminating risk. It may be used when a product is unique to the marketplace. True or False?

25. Word-of-mouth  advertising  is  important  for  every  business,  as  each  happy customer can steer dozens of new ones your way. True or False?