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Worksheetsthe marketing mix
Total questions: 21
Worksheet time: 23mins
Which of the following describes price bundle pricing?
Used to set a price for products that must be used along with a main product.
Sellers often combine several of their products and offer the bundle at a higher price.
Sellers often combine several of their products and offer the bundle at a reduced price.
Companies setting a low initial price in order to penetrate the market quickly and deeply so as to attract a large number of buyers quickly and win a large market share
Which of the following is not an objective of pricing strategy?
Increase Sales
Maximize Profit
Discourage Competition
Discourage Customers
What is one of the element of the marketing mix that produces revenue?
Product
Price
Promotion
People
Term for a item that is intentionally priced below cost to draw people into the store
Loser Item
Sale
Discount Item
Loss Leader
The store prices its product as $9.99 instead of $10, and $1.99 instead of $2
Prestige Pricing
Captive Product
Loss-Leader
Odd/Even
Printers are usually charged at a lower price, however accompanying ink top-ups are charged a premium price. This is know as _________________
Premium Pricing
Bundle Pricing
Every Day Low Prices
Optional Product
What is the marketing mix? Describe in your own words
In business, a company in the same industry or a similar industry which offers a similar product or service is called?
Coordinators
Business Partners
Management
Competitor
Which function of marketing includes deciding how much to charge for a product or service?
Promotion
Product/Service Management
Financing
Pricing
Target marketing is
gathering and analyzing information about the size and location of a market
potential group of customers a company can focus on, most likely to buy their product or service
a group of people with common goods and services
facts about a population
what is your name?
