WorksheetsLO1 Market research
Total questions: 12
Worksheet time: 6mins
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
What is information collected about opinions and views called?
Quantitative data
Qualitative data
Segmentation
How does accurate market research help a business?
By avoiding risk
By reducing risk
By eliminating risk
What are the total number of people selected to answer market research questions called?
A supplier
A sample
A respondent
Which of the following is an example of primary research?
Internet research
A focus group
Company reports
A system for collecting, recording, and analyzing information about customers, products, services, and competition.
Market research
Competitive analysis
Qualitative research
A list of question to ask customers to find out information.
Survey
Secondary data
Focus group
Which of these are ways to collect primary data? Check all that apply.
Census information
Government publications
Surveys
Interviews
Which of these types of research/data produces results in numbers, percents, etc.?
Qualitative
Quantitative
Which type of market research is based on finding information yourself?
Desk Research
Field Research
Which type of market research is based on using information found by other people?
Desk Research
Field Research
Which of these are examples of Desk Research?
Telephone surveys
Websites or blogs
Online surveys
Government Statistics
