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WorksheetsDPM40083 Past Year Qs
Total questions: 11
Worksheet time: 13mins
"Driving force within individuals that impels them to action. This driving force is produced by a state of tension, which exists as the result of an unfulfilled need". This statement refers to:
Perception
Learning
Motivation
Attitudes
"I'd prefer to eat burger at Mcdonalds rather than a street burger". Every person has specific categories of goals that they see as a means to fulfill their needs. This refers to:
Specific goal
Generic goal
Innate need
Acquired need
Based on Marslow's Hierarchy of Needs theory, people usually fulfill the needs from bottom to top. Which of the sequence is correct ?
Self-actualization, ego needs, social needs, safety & security need
Physiological, safety,ego needs, social needs, self-actualisation
Physiological, safety,social needs,ego needs, self-actualisation
Self-actualization, social needs, ego needs, safety & security need
Motivation is a highly dynamic construct that is constantly changing in reaction to life experiences. substitute goals. maintain satisfaction. induce activity. Which of the following is NOT reflecting dynamics of motivation.
Needs are fully satisfied
New needs emerge as old needs are satisfied
Success and Failure influence goals
Multiplicity of needs and variation of goals
"Process by which an individual selects, organizes and interprets stimuli into a meaningful and coherent picture of the world". This definition refers to:
Attitude
Motivation
Learning
Perception
Based on the picture, explain the stages of perception with an example each.
Based on the picture, which social class category this person fits into?
Upper-lower
Lower-lower
Lower-middle
Upper-upper
"Active in professional, community, and social activities, their homes serve as symbols of their achievements and consumption is often conspicuous" are the characteristics of :
Upper-upper
Upper-lower
Upper-middle
Lower-middle
"Husbands typically have a strong “macho” self-image, interested in items that enhance leisure time (e.g., TV sets) and solidly blue-collar" refers to:
Upper-upper
Upper-middle
Middle-lower
Upper-lower
How does reference groups influencing consumer behaviour ?
How does social class applied to consumer behaviour ? Explain in details with example each.
