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Chapter 2: Concepts, Location and Designs

Total questions: 10

Worksheet time: 6mins

Name
Class
Date
1.

Concept is defined as the matrix of ideas that constitutes what will be perceived as the restaurant image

a)

YES

b)

NO

2.

•The objective in planning a restaurant is to assemble ideas for a restaurant that will be profitable and satisfying to the guest and the owner/operator. There are three answers.

a)

Profit

b)

Satisfying guest

c)

Loss

d)

Satisfying owner/operator

3.

The name of the restaurant is part of the image.

a)

NO

b)

YES

4.

From the Name of the restaurant, what can you expect?

p/s: There are two answers.

a)

Halal

b)

Handsome Chef

c)

Kebab

d)

Hygiene

5.

DON’T OPEN A RESTAURANT UNLESS YOU ..................... Choose the incorrect statement.

a)

Zero plan

b)

Have completed a detailed business plan

c)

Have a concept and menu developed

d)

Have an exit plan – the restaurant business is easy to enter but potentially costly to exit.

6.

American family restaurant; clean, inexpensive, wholesome, and fun.

a)

YES

b)

NO

7.

................................ a clientele who walk or drive to the restaurant and who want the kind of service

a)

Concept

b)

Location

c)

Image

d)

Target market

8.

The mission statement is needed to support a loan application. Please choose 3 answers.

a)

Other loan sources

b)

Housing loan

c)

Small business administration

d)

Bank

9.

The extent to which the restaurant can be seen for a reasonable amount of time, whether the potential guest is walking or driving.

a)

Visibility

b)

Acceptability

c)

Accessibility

d)

Availability

10.

Relates to the ease with which potential guests may arrive at the restaurants

a)

Availability

b)

Visibility

c)

Accessibility

d)

Acceptability