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Promotion and Sponsorship Review

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

What does the acronym "AIDA" stand for?

a)

Attention

Interest

Desire

Action

b)

Attention

Information

Demonstrate

Action

c)

Appealing

Interest

Desire

Attractive

d)

Audacious

Intriguing

Demonstrate

Attractive

2.

The advertisement in the image is an example of what type of promotion?

a)

Product

b)

Institutional

3.

The advertisement in the image is an example of what type of promotion?

a)

Product

b)

Institutional

4.

A non-personal way of communicating features and benefits is known as?

a)

Advertising

b)

Direct Marketing

c)

Public Relations

d)

Personal Selling

5.

Activities that allow a company to influence a target audience is known as?

a)

Advertising

b)

Public Relations

c)

Personal Selling

d)

Sales Promotion

6.

Convincing a store to carry a product based on consumer demand is a known as a?

a)

Push Strategy

b)

Pull Strategy

c)

Promotional Allowance

d)

Slotting Allowance

7.

Offering a discount to a retailer on the first order in order to get the product on their shelves is known as a?

a)

Push Strategy

b)

Pull Strategy

c)

Promotional Allowance

d)

Slotting Allowance

8.

Paying a premium to rent out shelf space in a retailer is called a?

a)

Push Strategy

b)

Pull Strategy

c)

Promotional Allowance

d)

Slotting Allowance

9.

A discount offered after the purchase is known as?

a)

Sweepstakes

b)

Contest

c)

Rebate

10.

Requires some sort of skill for the participant to be able to compete

a)

Contest

b)

Sweepstakes

c)

Rebate

d)

Incentive

11.

Which of the following is NOT an example of a Loyalty Program?

a)

Frequent Flier Miles

b)

Blazin' Rewards

c)

Amazon Gift card

d)

Piggly Wiggly Card

12.

The person or organization who is providing financial support for an event is known as?

a)

Property

b)

Sponsor

c)

Event Triangle

d)

Inventory

13.

How does Cause Related Marketing help a business?

a)

Increase Sales

b)

Creates good PR

c)

Creates Property

d)

Increase Loyalty Program use

14.

In the image, which brand would be considered the property?

a)

Menards

b)

My24

c)

Summerfest

d)

Fox 6

15.

Which of the following is an example of Inventory?

a)

Naming Rights

b)

Fan Giveaways

c)

Licensing Rights

d)

All of the Above

16.

Naming rights ONLY apply to the stadium or event name

a)

True

b)

False

17.

Which type of inventory includes allowing a sponsor to be the only sponsor from their industry for the event?

a)

Naming Rights

b)

Hospitality Perks

c)

Fan Giveaways

d)

Category Exclusivity

18.

Most fan Giveaways are paid for by a sponsor

a)

True

b)

False

19.

Which type of inventory grants permission to sponsor to use the property's logo on their products?

a)

Hospitality Perks

b)

Naming Rights

c)

Licensing

d)

Fan Giveaways

20.

Which of the following trade promotions involves the manufacturer helping with the cost of advertising?

a)

Cooperative Advertising

b)

Sales Forces Promotion

c)

Trade Shows

d)

Slotting Allowance