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WorksheetsPromotion and Sponsorship Review
Total questions: 20
Worksheet time: 10mins
What does the acronym "AIDA" stand for?
Attention
Interest
Desire
Action
Attention
Information
Demonstrate
Action
Appealing
Interest
Desire
Attractive
Audacious
Intriguing
Demonstrate
Attractive
The advertisement in the image is an example of what type of promotion?
Product
Institutional
The advertisement in the image is an example of what type of promotion?
Product
Institutional
A non-personal way of communicating features and benefits is known as?
Advertising
Direct Marketing
Public Relations
Personal Selling
Activities that allow a company to influence a target audience is known as?
Advertising
Public Relations
Personal Selling
Sales Promotion
Convincing a store to carry a product based on consumer demand is a known as a?
Push Strategy
Pull Strategy
Promotional Allowance
Slotting Allowance
Offering a discount to a retailer on the first order in order to get the product on their shelves is known as a?
Push Strategy
Pull Strategy
Promotional Allowance
Slotting Allowance
Paying a premium to rent out shelf space in a retailer is called a?
Push Strategy
Pull Strategy
Promotional Allowance
Slotting Allowance
A discount offered after the purchase is known as?
Sweepstakes
Contest
Rebate
Requires some sort of skill for the participant to be able to compete
Contest
Sweepstakes
Rebate
Incentive
Which of the following is NOT an example of a Loyalty Program?
Frequent Flier Miles
Blazin' Rewards
Amazon Gift card
Piggly Wiggly Card
The person or organization who is providing financial support for an event is known as?
Property
Sponsor
Event Triangle
Inventory
How does Cause Related Marketing help a business?
Increase Sales
Creates good PR
Creates Property
Increase Loyalty Program use
In the image, which brand would be considered the property?
Menards
My24
Summerfest
Fox 6
Which of the following is an example of Inventory?
Naming Rights
Fan Giveaways
Licensing Rights
All of the Above
Naming rights ONLY apply to the stadium or event name
True
False
Which type of inventory includes allowing a sponsor to be the only sponsor from their industry for the event?
Naming Rights
Hospitality Perks
Fan Giveaways
Category Exclusivity
Most fan Giveaways are paid for by a sponsor
True
False
Which type of inventory grants permission to sponsor to use the property's logo on their products?
Hospitality Perks
Naming Rights
Licensing
Fan Giveaways
Which of the following trade promotions involves the manufacturer helping with the cost of advertising?
Cooperative Advertising
Sales Forces Promotion
Trade Shows
Slotting Allowance
