WorksheetsBusiness: Marketing
Total questions: 20
Worksheet time: 9mins
Which of the following is NOT one of the 4Ps of marketing?
Price
Peace
Place
Product
Which of the 4Ps looks at how much a customer should pay for a product?
Product
Promotion
Place
Price
Which of the 4Ps looks at the design of an item?
Place
Promotion
Product
Price
Which of the 4Ps is about persuading people to buy a product?
Promotion
Price
Place
Product
Which of the 4Ps looks at how to get a product to the customer?
Product
Promotion
Place
Price
Branding is part of which of the 4Ps?
Price
Place
Promotion
Product
What is meant by the term 'brand loyalty'?
People like to try different brands
People like to stay with the same brand
Businesses do not value their regular customers
What is the MOST important think businesses need to do to keep their customers loyal?
Say bad things about rival products
Give special offers
Spend a lot of money on marketing
Keep prices low
What is the main feature of 'above the line' marketing?
It involves making special offers on price
It uses advertisements
It is based on the use of loyalty cards
It features public relations [PR] events
Which of the following methods of advertising products is likely to be the most expensive?
TV advertising in primetime
Small newspaper advertisements
Radio advertisements
Static billboards [the image does not change]
Which one of these brands belongs to Unilever?
Olay
Persil
Ariel
Pampers
TV advertising is a good idea if your product sells in a......
Mass market
Niche market
Businesses, like Unilever and Procter and Gamble, spend a lot of money on advertising because their products sell in very ....................... markets
Competitive
Uncompetitive
Find TWO examples of public relations below.....
Supporting charities
Advertising
Press conferences
Sales promotions
An exclusive brand, such as Rolex, is most likely to sponsor athletes in which TWO sports?
Golf
Boxing
MMA
Tennis
A mass market brand, such as Coca Cola, is most likely to sponsor athletes in which TWO sports?
Golf
Tennis
Football
Athletics
Why are sports often sponsored by 'unhealthy' brands?
The brand wants people to think the product is healthy
Participation in sport makes you hungry
People who like sport are the target market for the brand
What is a tailored marketing message?
It is aimed at a specific customer
It is aimed at everyone
By which methods are tailored marketing messages likely to be sent? [Choose two]
Social media
Billboard
TV broadcast
Which of the following methods will give businesses the most information about their customers?
Leafleting
Online advertisement
Loyalty card
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