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A business that is trying to do better than others in the same or similar market.

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Something that puts your business ahead of the competition.

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A business that sells similar products or services.

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Grid used to compare characteristics of your business with those of your direct competitors.

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What you charge customers for your product or service

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A business evaluation method that focuses on four categories: Strengths, Weaknesses, Opportunities, and Threats

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The economy of the world, or the economy we share across borders.

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A short statement that summarizes the benefits a company gives to its customer segments.

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Measurement of the overall performance of a product or service, in terms of your customer’s experience.

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Something that makes your company stand out

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A business that sells similar products or services, but has a different focus

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A business that sells similar products or services and has the same focus

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A business that sells a different product or service, but still fills the same customer need or want.

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Unique characteristic that distinguishes your business from other businesses

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The production of goods or services within an economy; can include anything from farming to furniture making to healthcare services

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Where your business is or where you sell your products or services and whether it gives your business an advantage.

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The assistance and advice provided by a company to those people who buy or use its products or services

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Positive or negative public opinion of a company, how it operates, products, and services.  

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A standardized procedure for transferring a product or service to the customer.  This should be more convenient, efficient, and/or reliable to be considered an advantage.