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WorksheetsEntrepreneurship
Total questions: 107
Worksheet time: 55mins
This theme is the idea that entrepreneurship involves
individuals with unique personality characteristics and abilities (e.g., risk-taking, locus of control, autonomy, perseverance, commitment, vision, creativity).
The Entrepreneur
Innovation
Organization Creation
Creating Value
This theme is characterized as doing something new as an idea, product,
service, market, or technology in a new or established organization.
The Entrepreneur
Innovation
Organization Creation
Creating Value
This theme describes the behaviors involved in
creating organizations. This theme described acquiring and integrating resource attributes (e.g.,
Brings resources to bear, integrates opportunities with resources, mobilizes resources, gathers
resources) and attributes that described creating organizations (new venture development and
the creation of a business that adds value).
The Entrepreneur
Innovation
Organization Creation
Creating Value
It is a company or business, often a small one. The outcome of the actor and the act. A project or undertaking, especially one that requires boldness or effort.
Entrepreneurship
Entrepreneur
Enterprise
The process of discovering new ways of combining resources. When the
market value generated by this new combination of resources is greater than the market value
these resources can generate elsewhere individually or in some other combination, the
entrepreneur makes a profit. The process of creating something new and assuming the risks and
rewards.
Entrepreneurship
Entrepreneur
Enterprise
Success in business.
Profit or Nonprofit
Growth
Uniqueness
The Owner-Manager
This theme suggested that entrepreneurship must involve uniqueness.
Profit or Nonprofit
Growth
Uniqueness
The Owner-Manager
Some of the respondents questioned by Gartner (1990) did not believe
that small mom-and-pop types of businesses should be considered to be entrepreneurial. Some respondents felt that an important element of a definition of entrepreneurship was that a venture be owner-managed.
Profit or Nonprofit
Growth
Uniqueness
The Owner-Manager
Capability to think new ideas that will bring something useful to the
community.
Involves creation process
Requires devotion of time and effort
Involves rewards of being an entrepreneur
Requires assumption of necessary risk
If something is important to you, time and effort will be easy to give in. it is somewhat “What is important is seldom urgent and what is urgent is seldom important”. Therefore, invest time and effort for more productive work.
Involves creation process
Requires devotion of time and effort
Involves rewards of being an entrepreneur
Requires assumption of necessary risk
Give something to yourself as an entrepreneur when you achieve something and it could help you to be more inspired in your next project. It also serves as price to your hard work.
Involves creation process
Requires devotion of time and effort
Involves rewards of being an entrepreneur
Requires assumption of necessary risk
While for-profit organizations are responsible for paying taxes based on their
net income, nonprofit organizations are exempt from paying income tax While nonprofits are not required to pay taxes on net income, they are responsible for state and property taxes.
Profit or Nonprofit
Growth
Uniqueness
The Owner-Manager
This theme articulated the idea that entrepreneurship creates value. The
attributes in this factor indicated that value creation might be represented by transforming a business, creating a new business growing a business, creating wealth, or destroying the status
quo.
The Entrepreneur
Innovation
Organization Creation
Creating Value
what are the 10 qualities of a successful entrepreneur?
(a)
Through the right practices of research and development, entrepreneurs bring new innovation that opens the door of new ventures, markets, products, and technology. Entrepreneurs have a role to play in solving problems that existing products and technology have not yet solved. Thus, by producing new products and services or bringing innovation to existing products and services, entrepreneurship has the potential to improve peoples’ lives.
Entrepreneurship Accelerates Economic Growth
Entrepreneurship Promotes Innovation
Entrepreneurship Can Promote Social Changes
Entrepreneurship Promotes Research and Industrial Development
Entrepreneurship Develops and Improves Existing Enterprises
Entrepreneurs change or break the tradition or cultures of society and reduce the dependency on obsolete methods, systems, and technologies. Basically, entrepreneurs are the pioneer of bringing new technologies and systems that ultimately bring changes to society. These changes are associated with improved lifestyle, generous thinking, better morale, and higher economic choice. In this way, social changes gradually impact national and global changes. Thus, the importance of social entrepreneurship must be appreciated.
Entrepreneurship Accelerates Economic Growth
Entrepreneurship Promotes Innovation
Entrepreneurship Can Promote Social Changes
Entrepreneurship Promotes Research and Industrial Development
Entrepreneurship Develops and Improves Existing Enterprises
We often think of entrepreneurs as inventing totally new products and ideas, but they also impact existing business. Since entrepreneurs think differently, they can come up with innovative ways to expand and develop the existing enterprises. For example, modernizing production processes, implementing new technology in the overall distribution and marketing processes, and helping the existing enterprises to utilize existing resources in more efficient ways.
Entrepreneurship Accelerates Economic Growth
Entrepreneurship Promotes Innovation
Entrepreneurship Can Promote Social Changes
Entrepreneurship Promotes Research and Industrial Development
Entrepreneurship Develops and Improves Existing Enterprises
Entrepreneurs are important to market economies because they can act as the wheels of the economic growth of the country. By creating new products and services, they stimulate new employment, which ultimately results in the acceleration of economic development. So public policy that encourages and supports entrepreneurship should be considered important for economic growth.
Entrepreneurship Accelerates Economic Growth
Entrepreneurship Promotes Innovation
Entrepreneurship Can Promote Social Changes
Entrepreneurship Promotes Research and Industrial Development
Entrepreneurship Develops and Improves Existing Enterprises
He form the German School of thought, picked up on Cantillon’s notion
of uncertainty and extended it to theorize that entrepreneurs take on uncertainty so others, namely
income earners, do not have to be subject to the same uncertainty. Entrepreneurs provide a service to
risk-averse income earners by assuming risk on their behalf. In exchange, entrepreneurs are rewarded
when they can foresee the impacts of the uncertainty and sell their products at a price that exceeds their
input costs (including the fixed costs of the wages they commit to paying).
Marco Polo
Richard Cantillon
Adolph Reidel
Frank Knight
Business is not always on the top that’s why risk is always present. We don’t know when will be the uncertain risk and when will be the best day in business because everything is not the same day. Therefore, having assumption will help the entrepreneur to be quite ready.
Involves creation process
Requires devotion of time and effort
Involves rewards of being an entrepreneur
Requires assumption of necessary risk
He was born in France and belonged to the French School of thought although he was an Irish economist. He appears to be the person who introduced the term entrepreneur to the world. “According to him, the entrepreneur is a specialist in taking on risk, ‘insuring’ workers by buying their output for resale before consumers have indicated how much they are willing to pay for it” . The workers’ incomes are mostly stable, but the entrepreneur risks a lossif market prices fluctuate.
- He distinguished entrepreneurs from two other classes of economic agents; landowners,
who were financially independent, and hirelings (employees) who did not partake in the decision-making
in exchange for relatively stable incomes through employment contracts. He was the first writer to
provide a relatively refined meaning for the term entrepreneurship. He described entrepreneurs
as individuals who generated profits through exchanges. In the face of uncertainty, particularly over
future prices, they exercise business judgment. They purchase resources at one price and sell their
product at a price that is uncertain, with the difference representing their profit
Marco Polo
Richard Cantillon
Adolph Reidel
Frank Knight
He is also from the French School, advanced Cantillon’s work, but added that entrepreneurship was essentially a form of management. Say “put the entrepreneur at the core of the entire process of production and distribution” . His work resulted in something similar to a general theory of entrepreneurship with three distinct functions; “scientific knowledge of the product; entrepreneurial industry – the application of knowledge to useful purpose; and productive industry – the manufacture of the item by manual labour”
Jean-Baptiste Say
Alfred Marshall
Frank Knight
He is from the English School of thought, published An Inquiry into the Nature and Causes of the Wealth of Nations in 1776. In a departure from the previous thought into entrepreneurship and economics, Smith did not dwell on a particular class of individual. He was concerned with studying how all people fit into the economic system. Smith contended that the economy was driven by self- interest in the marketplace. Also from the English School, David Ricardo was influenced by Smith, Say, and others. His work focused on how the capitalist system worked. He explained how manufacturers must invest their capital in response to the demand for the products they produce. If demand decreases, manufacturers should borrow less and reduce their workforces. When demand is high, they should do the reverse.
Adam Smith
Carl Menger
Schumpeter
He is from the Austrian School of thought, ranked goods according to their
causal connections to human satisfaction. Lower order goods include items like bread that directly satisfy
a human want or need like hunger. Higher order goods are those more removed from satisfying a human
need. A second order good isthe flour that was used to make the bread. The grain used to make the flour
is an even higher order good. Entrepreneurs coordinate these factors of production to turn higher order
goods into lower order goods that more directly satisfy human wants and needs.
Adam Smith
Carl Menger
Schumpeter
He viewed innovation as arising from new combinations of materials and forces.
Adam Smith
Carl Menger
Schumpeter
Having profits from bearing uncertainty and risk.
Knight (1921)
Schumpeter
(1934)
Hoselitz (1952)
Cole (1959)
Carrying out of new combinations of firm organization-new products, new services,
new sources of raw materials, new methods of production, new markets, new forms of organization.
Knight (1921)
Schumpeter
(1934)
Hoselitz (1952)
Cole (1959)
He is from the English School of thought, was one of the founders of neoclassical economics. His research involved distinguishing between the term capitalist, entrepreneur, and manager. He saw capitalists as individuals who “committed themselves to the capacity and honesty of others, when he by himself had incurred the risks for having contributed with the capital” . An entrepreneur took control of money provided by capitalists in an effort to leverage it to create more money; but would lose less if something went wrong then would the capitalists. An entrepreneur, however, risked his own reputation and the other gains he could have made by pursuing a different opportunity. He recognized that the reward capitalists received for contributing capital was interest income and the reward entrepreneurs earned was profits. Managers received a salary and, according to him, fulfilled a different function than either capitalists or entrepreneurs – although in some cases, particularly in smaller firms, one person might be both an entrepreneur and a manager. Managers “were more inclined to avoid challenges, innovations and what Schumpeter called the ‘perennial torment of creative destruction’ in favour of a more tranquil life”. The main risks they faced from firm failure were to their reputations or to their employment status. Managers had little incentive to strive to maximize profits .
Jean-Baptiste Say
Alfred Marshall
Frank Knight
He made several contributions to entrepreneurship theory, but another of note is how
he distinguished an entrepreneur from a manager. He suggested that a manager crosses the line to
become an entrepreneur “when the exercise of his/her judgment is liable to error and s/he assumes the
responsibility for its correctness”. He said that entrepreneurs calculate the risks
associated with uncertain business situations and make informed judgments and decisions with the
expectation that – ifthey assessed the situation andmade the correct decisions – they would be rewarded
by earning a profit. Those who elect to avoid taking these risks choose the relative security of being
employees.
Jean-Baptiste Say
Alfred Marshall
Frank Knight
Someone who “creates a new business in the face of risk and uncertainty for the purpose of achieving profit and growth by identifying significant opportunities and assembling the necessary resources to capitalize on them”. They are the ones who act on their business ideas.
Entrepreneurship
Entrepreneur
Enterprise
Uncertainty bearing.... coordination of productive resources... introduction of
innovations and provision of capital.
Knight (1921)
Schumpeter
(1934)
Hoselitz (1952)
Cole (1959)
Purposeful activity to initiate and develop a profit-oriented business.
Knight (1921)
Schumpeter
(1934)
Hoselitz (1952)
Cole (1959)
A kind of behavior that includes: (1) initiative taking, (2) the organizing or reorganizing of social mechanisms to turn resources and situations to practical account, and the acceptance of (3) risk failure.
McClelland (1961)
Shapero (1975)
Casson (1982)
Ronstadt (1984)
He viewed innovation as arising from new combinations of materials and forces.
Adam Smith
Carl Menger
Schumpeter
Taking moderate risk.
McClelland (1961)
Shapero (1975)
Casson (1982)
Ronstadt (1984)
Behavior rather than personality trait. Its foundation lies in concept and theory rather in intuition.
Drucker (1985)
Gartner (1985)
Hisrich and Brush
(1985)
Kuratko (2009)
Dyck and Neubert
(2012)
Decisions and judgements about the coordination of scarce resources.
McClelland (1961)
Shapero (1975)
Casson (1982)
Ronstadt (1984)
Dynamic process of creating incremental wealth. This wealth is created by individuals
who assume the major risks in terms of equity, time, and/or career commitment of
providing value or some product or service. The product or service itself may or may
not be new or unique, but value must somehow be infused by the entrepreneur by
securing and allocating the necessary skills and resources.
McClelland (1961)
Shapero (1975)
Casson (1982)
Ronstadt (1984)
Dynamic process of vision, change and creation that requires an application of energy and passion toward the creation and implementation of new ideas and creative solutions.
Drucker (1985)
Gartner (1985)
Hisrich and Brush
(1985)
Kuratko (2009)
Dyck and Neubert
(2012)
Conceiving the opportunity to offer new or improved goods or services, showing the initiative to pursue that opportunity, making plans, mobilizing the resources necessary to convert the opportunity into reality.
Drucker (1985)
Gartner (1985)
Hisrich and Brush
(1985)
Kuratko (2009)
Dyck and Neubert
(2012)
Creation of new organizations.
Drucker (1985)
Gartner (1985)
Hisrich and Brush
(1985)
Kuratko (2009)
Dyck and Neubert
(2012)
The term entrepreneur was used to describe both an actor and a person
who was in charge of and managed large production projects. This
person merely managed large production projects using the resources
provided by the government. In this case, he did not assume any risks.
’’The entrepreneur in this age who was in charge of great architectural
works such as public buildings and cathedrals.”
The Earliest
Period
The Middle Ages
The 17th Century
The 18th Century
Based on idea that entrepreneur is a person who sells goods on behalf of
the goods’ owner, entrepreneur was exhibited by Marco Polo, (1254-
1324) the merchant from Venice who travelled to many places in Asia to
trade. He would enter into a formal agreement with a capitalist to sell
his goods. He bore all the risks of possible damage or loss of the goods.
After everything was sold, profits were divided between the capitalist
and trader as agreed.
The Earliest
Period
The Middle Ages
The 17th Century
The 18th Century
The entrepreneur was distinguished from the capitalist who simply
provides money for the creation of products to be sold. Jean-Baptiste Say
(1767-1832), a French economist and businessman, described the
entrepreneur as a person who plays a central coordinating role both in
producing and selling goods. He was someone who coordinates, leads.
And manages all the activities of the firm.
The Earliest
Period
The Middle Ages
The 17th Century
The 18th Century
Cottage Enterprise
Assets of below 3,000,000 with fewer than 10 employees
Assets of not exceeding 100,000 with 10 employees
Assets of 3, 010,000 to 15,000,000 with 10-49 employees
Assets of 15,010,000 to 100,000,000 with employees 50-249
Assets of more than 100,000,000 with employees 250 or more
Process of creating something new with value by devoting the necessary time and
effort; assuming the accompanying financial, psychic, and social risk and uncertainties; and receiving the resulting rewards of monetary and personal satisfaction.
Drucker (1985)
Gartner (1985)
Hisrich and Brush
(1985)
Kuratko (2009)
Dyck and Neubert
(2012)
Hailed as the Dotcom era, entrepreneurs in the 21st century are considered the heroes of free enterprise. “Today, many people regard entrepreneurship as ’pioneership’ on the frontiers of business” (Kuratko & Hodgetts, 2004)
21st Century
The Middle Ages
19th and 20th Century
The 18th Century
New products and services created by entrepreneurs can produce a cascading effect, where it stimulates related businesses or sectors that need to support the new venture, furthering economic development.
Entrepreneurs Spur Economic Growth
Entrepreneurs Add to National Income
Entrepreneurs Create Social Change
Community Development
Entrepreneurship has become associated with risk. The entrepreneur
was someone who would enter into a formal agreement with the
government to provide products or services, it was common practice to
agree on the price as part of the terms in the agreement. In effect, the
entrepreneur either reaps profits or bear losses. A prominent theorist
during this period was Richard Cantillon (1680-1734), an economist who
viewed the entrepreneur as risk taker and a bearer of uncertainty.
The Earliest
Period
The Middle Ages
The 17th Century
The 18th Century
Entrepreneurs regularly nurture ventures by other like-minded individuals. They also invest in community projects and provide financial support to local charities. This enables further development beyond their own ventures.
Entrepreneurs Spur Economic Growth
Entrepreneurs Add to National Income
Entrepreneurs Create Social Change
Community Development
- entrepreneurs are opportunity seekers, creative, and resourceful. They
seek new buyers or customers of their product and services.
Creates employment
Develops new markets
Introduces innovation
Generates new sources of materials
Stimulates investment interest in the new business ventures being created
There was a little distinction between entrepreneur and a manager. However, towards the middle of the 20th Century Joseph Schumpeter (1883-1950), an Australian Hungarian American economist and Political Scientist, refuted the idea of entrepreneurship as a manager of the firm, and espoused the concept of the entrepreneur as innovator who seeks opportunities and leads “existing means of production into new channels.” The Entrepreneur is neither a risk –bearer nor a manager or capitalist”. During this period that business expert Peter Drucker (1990-2005) came up with a behavioral concept of the entrepreneur-one who actually searches for change, respond to it, and exploits change as an opportunity.
The Earliest
Period
The Middle Ages
19th and 20th Century
The 18th Century
ability of a physical product to remain functional, without requiring
excessive maintenance or repair, when faced with the challenges of normal
operation over its design lifetime.
ATTRACTIVE
DURABLE
TIMELY
SATISFACTION
- entrepreneurs innovate, this innovation is done for the product, service
or technology towards commercialization and generates economic wealth.
Creates employment
Develops new markets
Introduces innovation
Generates new sources of materials
Stimulates investment interest in the new business ventures being created
- when entrepreneurs engage in new business, it stirs curiosity to other people to invest in the business because of the benefits it offers.
Creates employment
Develops new markets
Introduces innovation
Generates new sources of materials
Stimulates investment interest in the new business ventures being created
Micro Enterprise
Assets of below 3,000,000 with fewer than 10 employees
Assets of not exceeding 100,000 with 10 employees
Assets of 3, 010,000 to 15,000,000 with 10-49 employees
Assets of 15,010,000 to 100,000,000 with employees 50-249
Assets of more than 100,000,000 with employees 250 or more
Entrepreneurial ventures help generate new wealth. Existing businesses may remain confined
to existing markets and may hit the glass ceiling in terms of income. New and improved products,
services or technology from entrepreneurs enable new markets to be developed and new wealth to
be created.
Additionally, increased employment and higher earnings contribute to better national income
in the form of higher tax revenue and higher government spending. This revenue can be used by the
government to invest in other, struggling sectors and human capital. Although it may make a few
existing players redundant, the government can soften the blow by redirecting surplus wealth to
retrain workers.
Entrepreneurs Spur Economic Growth
Entrepreneurs Add to National Income
Entrepreneurs Create Social Change
Community Development
– the new products and services developed by the entrepreneurs
contribute to the increase in personal benefit and convenience of the people in society.
Improves the quality of life
Serves as role-models
Brings social benefit to the people
Utilizes and mobilizes indigenous resources
Provides more alternatives for consumers
- the attitude, behavior and personality traits, like proactiveness,
opportunity recognition, risk-taking, alertness and creativity are some of the characteristics that will also make them successful entrepreneurs in their life.
Improves the quality of life
Serves as role-models
Brings social benefit to the people
Utilizes and mobilizes indigenous resources
Provides more alternatives for consumers
- when entrepreneurs put up their business, they employ people who
possess different competencies and personal values to help them operate the enterprise.
Creates employment
Develops new markets
Introduces innovation
Generates new sources of materials
Stimulates investment interest in the new business ventures being created
- small and medium enterprises will always look for
cheaper and local materials to supply their needs.
Improves the quality of life
Serves as role-models
Brings social benefit to the people
Utilizes and mobilizes indigenous resources
Provides more alternatives for consumers
– the stiff competition in the market for quality and
cheaper products and services requires the entrepreneurs to come up with more products and services consumers can choose from.
Improves the quality of life
Serves as role-models
Brings social benefit to the people
Utilizes and mobilizes indigenous resources
Provides more alternatives for consumers
“someone who identifies opportunities, plan, mobilizes
resources, manages, and assumes the risks of a business to have a positive
impact on society.”
Economist
Psychologist
Management
- entrepreneurs are always inconstant, search for better
and cheaper sources of materials they need.
Creates employment
Develops new markets
Introduces innovation
Generates new sources of materials
Stimulates investment interest in the new business ventures being created
“It is someone who brings resources, labor, materials, and other
assets into combinations that make their value greater than before; also, one
who introduces changes, innovations, and a new order.”
Economist
Psychologist
Management
It is doing everything possible to get the odds in their favor, and they avoid
taking unnecessary risks.
Calculated risk taking
Commitment
Feedback-seeking
Perseverance
Drive to achieve
It is the unwavering dedication to work for the common good of the society through
one business.
Calculated risk taking
Commitment
Feedback-seeking
Perseverance
Drive to achieve
It is the taking of steps to know how well they are doing and how they might
improve their performance.
Calculated risk taking
Commitment
Feedback-seeking
Perseverance
Drive to achieve
It is the internal desire to pursue and attain challenging goals.
Calculated risk taking
Commitment
Feedback-seeking
Perseverance
Drive to achieve
– entrepreneurs pay taxes for every product or service sold in
the market. They also pay for the licenses and permits to operate their business.
Improves the quality of life
Serves as role-models
Brings social benefit to the people
Utilizes and mobilizes indigenous resources
Provides more alternatives for consumers
It is a person who “typically driven by certain forces such as the
need to obtain or attain something, to experiment, to accomplish, or
perhaps to escape the authority of others.”
Economist
Psychologist
Management
He founded the Chicago School of Economics and belonged to the
American School of thought. He refined Cantillon’s perspective on entrepreneurs and risk by
distinguishing insurable risk as something that is separate from uncertainty, which is not insurable. Some
risks can be insurable because they have occurred enough times in the past that the expected loss from
such risks can be calculated. Uncertainty, on the other hand, is not subject to probability calculations.
According to Knight, entrepreneurs can’t share the risk of loss by insuring themselves against uncertain
events, so they bear these kinds of risks themselves, and profit is the reward that entrepreneurs get
from assuming uninsurable risks
Marco Polo
Richard Cantillon
Adolph Reidel
Frank Knight
A strategy of increasing your share of
existing markets. You might achieve this by raising customers’ awareness of your products and services or finding new customers.
Target market
Identifying specific target markets
Market penetration
Product development
Diversification
It is the constant awareness of opportunities that exist in everyday life.
Self-confidence
Opportunity orientation
Innovativeness
Responsibility
Tolerance
Medium Enterprise
Assets of below 3,000,000 with fewer than 10 employees
Assets of not exceeding 100,000 with 10 employees
Assets of 3, 010,000 to 15,000,000 with 10-49 employees
Assets of 15,010,000 to 100,000,000 with employees 50-249
Assets of more than 100,000,000 with employees 250 or more
It is the ability to come up with something different or unique every time.
Self-confidence
Opportunity orientation
Innovativeness
Responsibility
Tolerance
It is their willingness to put themselves in situations where they are personally
responsible for the success or failure of the business operation.
Self-confidence
Opportunity orientation
Innovativeness
Responsibility
Tolerance
It is the belief that together with the other people, things can be done in the
business.
Self-confidence
Opportunity orientation
Innovativeness
Responsibility
Tolerance
Customer demands for new product and services.
EXTERNAL
INTERNAL
When an entrepreneur recognizes a problem or
opportunity gap and decide to fill it.
EXTERNAL
INTERNAL
Appealing product.
ATTRACTIVE
DURABLE
TIMELY
SATISFACTION
in demand or occurring at a favorable or useful time
ATTRACTIVE
DURABLE
TIMELY
SATISFACTION
For failure is using it as learning experience and realistic enough to expect such
difficulties, so they do not become disappointed.
Self-confidence
Opportunity orientation
Innovativeness
Responsibility
Tolerance
a company which is recently formed, where the founder establishes a
completely new business from scratch.
Start-up enterprise
Buying an existing business
Franchising
A strategy for enhancing benefits you
deliver to customers by improving your existing products and services or developing new ones.
Target market
Identifying specific target markets
Market penetration
Product development
Diversification
when the owner of the company that already has a successful product or service,
licenses its trademark, trade name, and methods of doing business to others in exchange for initial franchise fee and royalty payments.
Start-up enterprise
Buying an existing business
Franchising
A type of business operations engaged in rendering of services.
SERVICE
MANUFACTURING
TRADING OR MERCHANDISING-
RETAILING
WHOLESALE
Business that is engaged in the production of items to be sold. It involves the purchasing and converting of raw materials to finished goods.
SERVICE
MANUFACTURING
TRADING OR MERCHANDISING-
RETAILING
WHOLESALE
A type of business engaged in the buying and selling of goods. It includes the process of managing and marketing the product.
SERVICE
MANUFACTURING
TRADING OR MERCHANDISING-
RETAILING
WHOLESALE
acquiring either the shares of an existing company or all of the
assets of an existing enterprise.
Start-up enterprise
Buying an existing business
Franchising
the process of buying products from the manufacturers at a lower price; adding some margin price on the products and then selling it to the other businesses like retailer or small shops.
SERVICE
MANUFACTURING
TRADING OR MERCHANDISING-
RETAILING
WHOLESALE
is a business owned and managed by one person.
Sole Proprietorship
Partnership
Corporation
Cooperative
is a business organization owned and managed by two or more people who agree to contribute money, property, or industry to a common fund for the purpose of earning profit.
Sole Proprietorship
Partnership
Corporation
Cooperative
is an association of small producers and consumers who come together voluntarily to form a business which they own, manage and patronize.
Sole Proprietorship
Partnership
Corporation
Cooperative
-Refers to selling goods and services directly to the final consumer.
SERVICE
MANUFACTURING
TRADING OR MERCHANDISING-
RETAILING
WHOLESALE
is a form of business organization managed by an elected board of directors.
Sole Proprietorship
Partnership
Corporation
Cooperative
Create or add value for its user or end user
ATTRACTIVE
DURABLE
TIMELY
SATISFACTION
It is the determination to succeed by overcoming obstacles and setbacks.
Calculated risk taking
Commitment
Feedback-seeking
Perseverance
Drive to achieve
Small Enterprise
Assets of below 3,000,000 with fewer than 10 employees
Assets of not exceeding 100,000 with 10 employees
Assets of 3, 010,000 to 15,000,000 with 10-49 employees
Assets of 15,010,000 to 100,000,000 with employees 50-249
Assets of more than 100,000,000 with employees 250 or more
Represents a group of individuals who have similar needs, perceptions and
interests. They show inclination towards similar brands and respond equally to market fluctuations. Individuals who think on the same lines and have similar preferences form the target audience.
Target market
Identifying specific target markets
Market penetration
Product development
Diversification
Large Enterprise
Assets of below 3,000,000 with fewer than 10 employees
Assets of not exceeding 100,000 with 10 employees
Assets of 3, 010,000 to 15,000,000 with 10-49 employees
Assets of 15,010,000 to 100,000,000 with employees 50-249
Assets of more than 100,000,000 with employees 250 or more
And then delivering products and promotions that ultimately
maximize the profit potential of those targeted markets – is the primary function of marketing
management for many smaller companies.
Target market
Identifying specific target markets
Market penetration
Product development
Diversification
It means the “use of a name, term, symbol or design or a combination of these
–identify a product”
Branding
Marketing
Trademark
What is the 7p's of marketing?
(a)
Through offering unique goods and services, entrepreneurs break away from tradition and reduce dependence on obsolete systems and technologies. This results in an improved quality of life , improved morale, and greater economic freedom.
Entrepreneurs Spur Economic Growth
Entrepreneurs Add to National Income
Entrepreneurs Create Social Change
Community Development
It is the process of planning and executing the conception, pricing, promotion, and
distribution of goods and service to create exchanges that satisfy individual and organizational objectives.
Branding
Marketing
Trademark
A strategy that usually carries high costs and high risks.
It often requires firms to adopt new ways of doing business and so has consequences far beyond simply
offering new products/services in a new market.
Target market
Identifying specific target markets
Market penetration
Product development
Diversification
