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WorksheetsMarketing Quiz 2022
Total questions: 50
Worksheet time: 25mins
The modern marketing concept concentrates on
Consumers
Dealers
Marketers
Retailers
The place where goods the goods are stored is known as
Storage
Warehouse
Office
Market
Prices moves up when the demand is
Stable
High
Low
Indifference
The price strategy that is characterised by high initial price is
Skimming Pricing
Dual Pricing
Monopoly Pricing
Odd Pricing
The word promotion is originated from the latin word
Promovere
Promorr
Promove
Promoer
The _____________ are driven by horses.
Thelas
Tongas
Rickshaws
Trucks
Transportation creates ___________ utility.
Place
Time
Possession
Product
The Product, Price, Physical distribution and Promotion are the components of __________ mix.
Product
Price
Promotion
Marketing
In ________market, goods are exchanged and the physical delivery of goods takes place immediately.
Spot
Future
Commodity
Perfect
The __________ market deals with purchase or sale of gold and silver.
Capital
Family
Bullion
Money
The buyer purchases all his needs from a single seller or from a few sellers is known as __________buying.
Concentrated
Diversified
Reciprocal
Conservation
The __________ is a measure that is generally accepted as having a fixed value.
Branding
Labeling
Packaging
Standard
The ______________ may be defined as the provision of money.
Buying
Finance
Selling
Assembling
The ______________ goods are those which are used for further production of goods or services.
Industrial
Consumer
Convenience
Shopping
Wholesalers help the retailers in maintaing a _________ price for goods.
Fluctuating
Constant
Reasonable
High
The ultimate consumers gets the goods from _______ markets.
Commodity
Secondary
Terminal
Perfect
A _________ is a thing that can be offered to the market.
Product
Grade
Standard
Brand
Promotion is essential in modern marketing and is in the form of _____________ competition.
Price
Non-price
Perfect
Imperfect
Persuasive promotion is needed when a firm has a product which is _______ to other product.
Old
New
Similar
Different
Sales promotion is one among the three pillars of __________.
Personal selling
Advertisement
Promotional Mix
Warehouse
The connecting link between sellers and buyers at every step are _________.
Salesman
Adevertisement
Package
Branding
The _________ is an intermediary between the producer and consumer.
Middleman
Advertisement
Branding
Packing
Agent middlemen are mostly engaged in _________ dealing.
Retail
Wholesale
Merchandise
Functional
The ________wholesalers purchase the products from the producers and deliver them to the local retailers.
Local
State
National
International
The word retailer is derived from a French word __________.
Retail
Retailer
Retailing
Detailer
______________ existed in the initial stage of marketing .
Departmental stores
Economic
Barter system
Development
The last process of marketing is ______________ .
Standardising
Buying
Market
Selling
__________ are the kings .
producers
Consumers
Business men
Wholesalers
The first process in the marketing mix is _____________ .
Place
Price
Promotion
Product
The company which bear more risk is ______________ .
Marketing
Insurance
Finance
Milk
ISI stands for _______________ .
Finance
Standardisation
Risk
Grading
Small qualities of goods will be bought by the consumers from_____________ .
Producers
Retailers
Wholesalers
Manufacturers
Without _____________ there is no selling .
Retailers
Analysing
Buying
Raw materials
Wholesaler buy ______________ qualities of goods .
little
large
Small
needed
The aim of marketing is ________________ .
Sales
Demand
Consumer satisfaction
Profit
The word communication is derived from the word _______.
Communis
Control
Convey
conclude
_______ is the best means of promotion in which oral and face-to-face communication is used.
Advertising
Public relation
Personal selling
Sales promotion
Advertising is a _______ communication.
personal
non-personal
non mass
imperfect
Post –Office plays a significant role in _________ method.
sales counter
door to door sales
sales by mail order
sales through mechanical device.
The function which acts as a key link between the production and other marketing functions is called as
Transportation
Standardization
Grading
Buying
Transportation belongs to which function of marketing?
Research
Exchange
Physical supply
Facilitating
Money invested in fixed assets is called as
Working capital
Fixed capital
Share capital
Drawings
Money invested in current assets is called as
Working capital
Fixed capital
Share capital
Drawings
Testing before launching a product is known as
Acid test
Concept test
Mark test
Test marketing
Press advertisement comes under
Direct
advertisement
Indoor
advertisement
Outdoor
advertisement
Non - promotional
advertisement
An agent middlemen is one who
Takes title
Does not take
title
Sell convenience
goods
Act as a purchaser
The buyer who is an independent agent and specialised in buying for retailers
Agents
Auctioneers
Resident buyers
Commission agent
Advertising of all spots within three-four days during Diwali festival is called
Continuous advertising
Concentrated advertising
Flighting advertising
Pulsing advertising
When do we celebrate the World Environment Day?
6th June
5th June
15th June
25th June
Who is the Father of Modern Marketing?
Philip Kotler
Peter F Drucker
Maslow
Raymond
