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Marketing Quiz 2022

Total questions: 50

Worksheet time: 25mins

Name
Class
Date
1.

The modern marketing concept concentrates on

a)

Consumers

b)

Dealers

c)

Marketers

d)

Retailers

2.

The place where goods the goods are stored is known as

a)

Storage

b)

Warehouse

c)

Office

d)

Market

3.

Prices moves up when the demand is

a)

Stable

b)

High

c)

Low

d)

Indifference

4.

The price strategy that is characterised by high initial price is

a)

Skimming Pricing

b)

Dual Pricing

c)

Monopoly Pricing

d)

Odd Pricing

5.

The word promotion is originated from the latin word

a)

Promovere

b)

Promorr

c)

Promove

d)

Promoer

6.

The _____________ are driven by horses.

a)

Thelas

b)

Tongas

c)

Rickshaws

d)

Trucks

7.

Transportation creates ___________ utility.

a)

Place

b)

Time

c)

Possession

d)

Product

8.

The Product, Price, Physical distribution and Promotion are the components of __________ mix.

a)

Product

b)

Price

c)

Promotion

d)

Marketing

9.

In ________market, goods are exchanged and the physical delivery of goods       takes place immediately.   

a)

Spot 

b)

Future 

c)

Commodity

d)

Perfect

10.

The __________ market deals with purchase or sale of gold and silver.  

a)

Capital

b)

Family

c)

Bullion

d)

Money  

11.

The buyer purchases all his needs from a single seller or from a few sellers is known as __________buying. 

a)

Concentrated

b)

Diversified

c)

Reciprocal

d)

Conservation

12.

The __________ is a measure that is generally accepted as having a fixed value.

a)

Branding

b)

Labeling

c)

Packaging

d)

Standard

13.

The ______________ may be defined as the provision of money.

a)

Buying

b)

Finance

c)

Selling

d)

Assembling

14.

The ______________ goods are those which are used for further production of goods or services.

a)

Industrial 

b)

Consumer

c)

Convenience

d)

Shopping

15.

Wholesalers help the retailers in maintaing a _________ price for goods.

a)

Fluctuating

b)

Constant

c)

Reasonable

d)

High

16.

The ultimate consumers gets the goods from _______ markets.

a)

Commodity

b)

Secondary

c)

Terminal

d)

Perfect

17.

A _________ is a thing that can be offered to the market.

a)

Product

b)

Grade

c)

Standard

d)

Brand

18.

Promotion is essential in modern marketing and is in the form of _____________ competition.

a)

Price

b)

Non-price

c)

Perfect

d)

Imperfect

19.

Persuasive promotion is needed when a firm has a product which is _______ to other product.

a)

Old

b)

New

c)

Similar

d)

Different

20.

Sales promotion is one among the three pillars of __________.

a)

Personal selling

b)

Advertisement

c)

Promotional Mix

d)

Warehouse

21.

The connecting link between sellers and buyers at every step are _________.

a)

Salesman

b)

Adevertisement

c)

Package

d)

Branding

22.

The _________ is an intermediary between the producer and consumer.

a)

Middleman

b)

Advertisement

c)

Branding

d)

Packing

23.

Agent middlemen are mostly engaged in _________ dealing.

a)

Retail

b)

Wholesale

c)

Merchandise

d)

Functional

24.

The ________wholesalers purchase the products from the producers and deliver them to the local retailers.

a)

Local

b)

State

c)

National

d)

International

25.

The word retailer is derived from a French word __________.

a)

Retail

b)

Retailer

c)

Retailing

d)

Detailer

26.

______________   existed in the initial stage of marketing .

a)

Departmental stores

b)

Economic

c)

Barter system

d)

Development

27.

The last process of marketing is ______________  .

a)

Standardising

b)

Buying

c)

Market

d)

Selling

28.

__________  are the kings .

a)

producers

b)

Consumers

c)

Business men

d)

Wholesalers

29.

The first process in the marketing mix is _____________ .

a)

Place

b)

Price

c)

Promotion

d)

Product

30.

The company which bear more risk is ______________ .

a)

Marketing

b)

Insurance 

c)

Finance

d)

Milk

31.

ISI stands for _______________ .

a)

Finance

b)

Standardisation

c)

Risk

d)

Grading

32.

Small qualities of goods will be bought by the consumers  from_____________ .

a)

Producers

b)

Retailers

c)

Wholesalers

d)

Manufacturers

33.

Without _____________ there is no selling .

a)

Retailers

b)

Analysing

c)

Buying

d)

Raw materials

34.

Wholesaler buy ______________ qualities of goods .

a)

little

b)

large

c)

Small

d)

needed

35.

The aim of marketing is ________________ .

a)

Sales

b)

Demand

c)

Consumer satisfaction

d)

Profit

36.

The word communication is derived from the word _______.

a)

Communis

b)

Control

c)

Convey

d)

conclude

37.

_______ is the best means of promotion in which oral and face-to-face communication is used.

a)

Advertising

b)

Public relation

c)

Personal selling

d)

Sales  promotion

38.

Advertising is a _______ communication.

a)

personal  

b)

non-personal

c)

non mass

d)

imperfect

39.

Post –Office plays a significant role in _________ method.

a)

sales counter

b)

door to door sales  

c)

sales by mail order 

d)

sales through mechanical device.

40.

The function which acts as a key link between the production and other marketing functions is called  as

a)

Transportation

b)

Standardization

c)

Grading

d)

Buying

41.

Transportation belongs to which function of marketing?

a)

Research

b)

Exchange 

c)

Physical supply     

d)

Facilitating

42.

Money invested in fixed assets is called as

a)

Working capital

b)

Fixed capital

c)

Share capital

d)

Drawings

43.

Money invested in current assets is called as

a)

Working capital

b)

Fixed capital

c)

Share capital

d)

Drawings

44.

Testing before launching  a product is known as

a)

Acid test    

b)

Concept test           

c)

Mark test     

d)

Test marketing

45.

Press advertisement comes under

a)

Direct

   advertisement         

b)

Indoor

    advertisement

c)

Outdoor

    advertisement

d)

Non - promotional

    advertisement

46.

An agent middlemen is one who

a)

Takes title

b)

Does not take  

     title

c)

Sell convenience

    goods

d)

Act as a purchaser

47.

The buyer who is an independent agent and specialised in buying for retailers

a)

Agents

b)

Auctioneers

c)

Resident buyers              

d)

Commission agent

48.

Advertising of all spots within three-four days during Diwali festival is called

a)

Continuous advertising

b)

Concentrated advertising

c)

Flighting advertising

d)

Pulsing advertising

49.

When do we celebrate the World Environment Day?

a)

6th June

b)

5th June

c)

15th June

d)

25th June

50.

Who is the Father of Modern Marketing?

a)

Philip Kotler

b)

Peter F Drucker

c)

Maslow

d)

Raymond