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Marketing Chapter 12

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Nils Sjöberg Bakery has been in partnership with Bowery Sweetscape for their supply of sugar almost a decade from now. Sweetscape is an example of:

a)

Downstream Partner

b)

Value Network

c)

Demand Chain

d)

Upstream Partner

2.

Examples of downstream partners are wholesalers and retailers

a)

True

b)

False

3.

Inez Manufacturing Corp. gathers consumer data through marketing intelligence to expand their channels and promote their product better. The business performs what type of key function?

a)

Promotion

b)

Contact

c)

Matching

d)

Information

4.

Pricing is one of the key functions of Marketing Channels

a)

True

b)

False

5.

Vertical Marketing System is best illustrated by a set of producers, wholesalers, and retailers acting as a perfectly segmented system.

a)

True

b)

False

6.

Hermès, a luxurious brand known for their Birkin bags, scarves and haute couture, uses which type of distribution strategy?

a)

Intensive Distribution

b)

Exclusive Distribution

c)

Selective Distribution

d)

Locomotive

Distribution

7.

Outbound distribution is a type of marketing logistics where the company is moving products from the factory to resellers and ultimately to customers

a)

True

b)

False

8.

A major logistics function that involves the practice or process of storing goods in a stockroom.

a)

Warehousing

b)

Transportation

c)

Inventory management

d)

Storage management

9.

These are one of the most cost-effective modes for shipping large amounts of bulk products—coal, sand, minerals, and farm and forest products—over long distances.

a)

Ship

b)

Trains

c)

Railroads

d)

Trucks

10.

Piggyback is a type of intermodal transportation where the mode of transport is a combination of trucks and air.

a)

True

b)

False