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WorksheetsMarketing Chapter 12
Total questions: 10
Worksheet time: 5mins
Nils Sjöberg Bakery has been in partnership with Bowery Sweetscape for their supply of sugar almost a decade from now. Sweetscape is an example of:
Downstream Partner
Value Network
Demand Chain
Upstream Partner
Examples of downstream partners are wholesalers and retailers
True
False
Inez Manufacturing Corp. gathers consumer data through marketing intelligence to expand their channels and promote their product better. The business performs what type of key function?
Promotion
Contact
Matching
Information
Pricing is one of the key functions of Marketing Channels
True
False
Vertical Marketing System is best illustrated by a set of producers, wholesalers, and retailers acting as a perfectly segmented system.
True
False
Hermès, a luxurious brand known for their Birkin bags, scarves and haute couture, uses which type of distribution strategy?
Intensive Distribution
Exclusive Distribution
Selective Distribution
Locomotive
Distribution
Outbound distribution is a type of marketing logistics where the company is moving products from the factory to resellers and ultimately to customers
True
False
A major logistics function that involves the practice or process of storing goods in a stockroom.
Warehousing
Transportation
Inventory management
Storage management
These are one of the most cost-effective modes for shipping large amounts of bulk products—coal, sand, minerals, and farm and forest products—over long distances.
Ship
Trains
Railroads
Trucks
Piggyback is a type of intermodal transportation where the mode of transport is a combination of trucks and air.
True
False
