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Chapter 15: Closing the Sale

Total questions: 50

Worksheet time: 25mins

Name
Class
Date
1.

Encouraging a customer to make a decision between two items is an example of service close.

a)

True

b)

False

2.

Perfume and cosmetics salespeople sometimes offer customers a premium, such as a makeup bag or small bottle of perfume with a purchase. This offer is part of a service close.

a)

True

b)

False

3.

As a customer leaves a shop, the salesperson should thank him or her even if the customer has not made a purchase.

a)

True

b)

False

4.

A salesperson can continue with the sales process if a trial close fails in a retail setting.

a)

True

b)

Flase

5.

Suggestion selling benefits the salesperson, the customer, and the company.

a)

True

b)

False

6.

When a customer is having difficulty making a buying decision, what should the salesperson do?

a)

explain the characteristics of each product being considered

b)

stop talking about the product

c)

stop showing additional merchandise

d)

encourage the customer to be impulsive

7.

What does “up-selling” mean when using suggestion selling?

a)

recommending larger quantities

b)

calling attention to special sales opportunities

c)

making apositive suggestion

d)

offering related merchandise

8.

During what stage of selling should you educate a customer about the special care or special instructions an item requires?

a)

close

b)

follow-up

c)

departure

d)

evaluation

9.

Colin sells camping gear at Northwestern Adventures. Just before he writes up a customer’s purchase, he shows the customer the store’s newest merchandise, particularly items that relate to the customer’s purchase. What method is Colin using to sell additional merchandise?

a)

developing and nurturing relationship marketing

b)

offering related merchandise

c)

recommending larger quantities

d)

calling attention to special sales opportunities

10.

What type of sales close would a customer view as a pressure tactic?

a)

standing-room-only close

b)

trial close

c)

which close

d)

direct close

11.

“Would you like to look at other merchandise? We’re having a weekend sale right now,” is an example of suggestion selling that communicates sales ____________________.

a)

opportunities

b)

delays

12.

“How would you like to pay for this—with cash or credit?” is a question to be used during a(n) ____________________ close.

a)

indirect

b)

direct

13.

One helpful technique for closing the sale is a dramatic product ____________________.

a)

knowledge

b)

presentation

14.

Courtney owns an art gallery. Recently, she heard a customer say, “This landscape painting will be perfect for the north wall in my dining room.” The customer’s comment represented a ____________________ signal.

a)

buying

b)

selling

15.

Jill is rarely successful at suggestion selling because she usually asks customers, “Will that be all for you?” She needs to be more ____________________ with her suggestions.

a)

definite

b)

indefinite

16.

A salesperson should not pressure a customer into making a buying decision because it might trigger an ____________________.

a)

rejection

b)

objection

17.

Ongoing communication with customers is facilitated through e-mail, ____________________, online support, retail and vendor services, and customer training.

a)

snail mail

b)

social media

18.

Jason at Your Other Car Used Auto Sales always calls a customer three weeks after the customer has purchased a car to see if he or she is satisfied with the car and service. This call is an example of ____________________.

a)

follow-up

b)

sunny-side-up

19.

Hotel room questionnaires that ask guests to rate services help hotel management to ____________________, which helps solidify relationships with customers.

a)

evaluate

b)

up grade

20.

helpful for future sales

a)

dating

b)

relationships

21.

encouraging a customer to decide between two items

a)

which close

b)

witch close

22.

can be used when the price of a product will soon increase

a)

sitting-room-only close

b)

standing-room-only close

23.

to analyze what has occurred

a)

evaluate

b)

approve

24.

reinforce a customer’s buying decision

a)

departure

b)

arrival

25.

offering a customer a payment plan for a purchase

a)

direct close

b)

service close

26.

used when the buying signal is strong

a)

direct close

b)

service close

27.

suggesting related merchandise

a)

cross-selling

b)

up-selling

28.

a first attempt to get a customer’s agreement to buy

a)

final close

b)

trial close

29.

leave an opening for returning sales calls; the way to succeed

a)

determination

b)

perseverance

30.

When a customer acts and speaks as if the product is already theirs

a)

mental ownership

b)

buying signals

c)

assumption close

d)

satisfaction close

31.

Comments, facial expressions, non-verbal communication, and actions

a)

buying signals

b)

mental ownership

c)

buying behavior

d)

assumption close

32.

"I have a perfect place for this in my living room"

a)

mental ownership

b)

assumption close

c)

satisfaction close

d)

contingent close

33.

If a man buys a suit and the sales person recommends a shirt, tie, and a belt that would go well with it.

a)

suggestion selling

b)

bonus close

c)

buying signals

d)

trial close

34.

The close of the sale can happen at any point during the sales process, not just the end

a)

true

b)

false

35.

"How would you like to pay for this-cash or credit?"


What kind of closing strategy is being used?

a)

service close

b)

which close

c)

standing room only close

d)

direct close

36.

What kind of closing is happening when you show a customer 2 different pairs of shoes and ask them which one they prefer?

a)

service close

b)

which close

c)

standing room only close

d)

direct close

37.

When a customer is having difficulty making a buying decision, what should the salesperson do?

a)

stop showing additional merchandise

b)

stop talking about the product

c)

encourage the customer to be impulsive

38.

Brian sells camping gear. Just before he writes up a customer's purchase, he shows the customer items that relate to what the customer purchased. What method is he suing to sell additional merchandise?

a)

recommending larger quantities

b)

developing nurturing relationships

c)

offering related merchandise

d)

calling attention to special sales opportunities

39.

During which state of selling should you educate a customer about the special care or special instructions an item requires?

a)

departure

b)

evaluation

c)

follow up

d)

close

40.

Joshua from the Honda World calls calls a customer 2 weeks after the customer purchase a car to see if everything is going well. This call is an example of

a)

readiness to buy

b)

departure

c)

evaluation

d)

follow up

41.

A salesperson should stop with the sales process if the trial close fails to produce a willingness to close the deal.

a)

True

b)

False

42.

Perfume and cosmetic salespeople sometimes offer gifts of small perfume bottles or makeup. This is part of what kind of close?

a)

direct close

b)

which close

c)

service close

d)

standing room only close

43.

What does "up selling" mean when using suggestion selling?

a)

calling attention to special sales opportunities

b)

recommending larger quantities

c)

offering related merchandise

d)

making a positive suggestion

44.

A couple is having a difference of opinion on which house to purchase. Their real estate agent should take that as a sign of readiness to buy the home.

a)

True

b)

False

45.

Tom wants to buy a car from you but does not have the money. You offer him a payment plan for purchasing. What close technique are you using?

a)

Service close

b)

Direct close

c)

standing room only close

d)

which close

46.

You tell a customer that the house will probably not be available to buy in a week because it is located in a very desirable location. What close technique are you using?

a)

service close

b)

direct close

c)

standing room only close

d)

which close

47.

The time for suggestion selling is

a)

right after the sale is closed but before payment

b)

right after the sale is closed and after payment

c)

immediately before a sale is closed

48.

An initial effort to close a sale is an example of a ______________________________________

a)

service close

b)

direct close

c)

standing room only close

d)

trial close

49.

The key to closing the sale is the customer's readiness to buy.

a)

True

b)

False

50.

A closing method in which you ask for the sale is _________________________

a)

service close

b)

direct close

c)

standing room only close

d)

trial close