WorksheetsMARK42 - What do we know?
Total questions: 20
Worksheet time: 13mins
Applying this design principle to fonts, colours, patterns and shapes will simplify your visual message & make easier to read
Alignment
Repetition
Proximity
Contrast
The order of information in your design, displayed from most important to least important.
Hierarchy
Proximity
Alignment
Typography
THIS design principle says: when visual elements are placed near each other they are considered related
Layout
Aligned
Proximity
Closeness
This is a feeling, impression, or set of beliefs about a company, reinforced by consistency in every interaction that it has with a customer.
Logo Design
Brand
Brand Identity
Customers
This is a simple visual mark or a symbol that is used to identify your company product or service.
Vector
Asset
Brand Identifier
Logo
This creative role in an Agency establishes and guides the conceptual direction for the design team working on a specific project.
Art Director
Designer
Marketer
Tech Suport
A Target Market is?
about identifying & attracting customers who will likely buy
Is not very important for selling or providing a product or service
Your neighbours
Someone who always looks but never buys
Brand Guides are intended to be used by:
no one really looks at them
the designer
the marketer
the entire team
The step of the Agency Process where the team launches and maintains the project
Research
Evaluate
Manage
Big Idea
The file format that is best used for logos and ends in either .ai, .pdf, or .eps.
Bitmap
Vector
Logo
Brandmark
The step of the Agency Process that involves first round of concept developments
Big Idea
Manage
Focus
Execute
Draw a thumbnail sketch for an Instagram Ad - Advertising a new restaurant in downtown Kingston - their late night bar is open!
Design wins business but _(BLANK)_ keeps it.
(a)
In this course, C.R.A.P. stands for:
Contrast, Repetition, Alignment, Proximity
Competition, Research, Assessment Process
The form of type alignment that is most common and the easiest to read:
Fully Justified
Right
Left
Middle
If you need a logo from a client, what is the best format to ask for?
Bitmap
Vector
ai. file
svg
What is the image resolution for a photo or graphic used in a Social Media ad or website?
120 dpi
72 dpi
300 dpi
What is the image resolution for a photo or graphic used in a magazine or print ad? Enter the number:
300 dpi
72 dpi
10 dpi
You can easily convert a vector image to a quality bitmap image.
True
False
What is the role of Graphic Designer?
creates and manages the overall design and visual style
managing the process of
producing design projects
is the creative head of a design firm
responsible for the design in marketing materials, signage,
magazines, corporate identity and branding
