WorksheetsUNIT 9 MARKETING QUIZ
Total questions: 10
Worksheet time: 3mins
Marketing helps a business to:
Get customer loyalty
Get a loan from the bank
Develop their image, reputation, product and customer loyalty
Meet customers needs
What does M stand for in SMART?
Minimum
Measurable
Monthly
Marketing
Costco selling to a corner shop trader is known as what kind of market?
Logo, symbol and celebrity endorsements are all components of.....
Brand
Brand name
Brand dimension
Brand work
Primary research is the one where
(a)
Benchmarking means
doing research on a bench
checking how a business is performing and comparing with other businesses
your profits are more than your competitors
Assessing customer needs
What is an augmented product?
A product sold only online
A product extension
A new product
A product that comes with extra's to make it more appealing to buy
Price Taking is when a business...........
Sells at a lower price
Sells products at a high price
Sells goods at the same price as their competitors
Offers a discount
A market share is.....................................of sales of product by one company and shows popularity of a particular product type.
Percentage
whole amount
recap
area
Fast growing markets have ..............
High sales/profits
More competition
No threat to large business
can demand premium price
specialist target audience
